For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views on the platform, while music videos make up the lion’s share of YouTube’s top 10 clips. But that certainly doesn’t […]

In terms of viewing, YouTube is thought to be having a big moment amid the Covid-19 pandemic. But are its advertising revenues also climbing? A story on Medium’s OneZero suggests that there may be something to worry about on that front. “YouTubers say that the rates companies pay to advertise on their videos are dropping significantly. That […]

There is a lot going on in this TikTok video featuring musician Nicky Jam and YouTuber Teala Dunn: a motorbike chase, a fight scene, drones and a daring, tracksuited car-park-clambering escape. Published through Sony’s official TikTok profile (that’s big Sony, the overall company, rather than its Sony Music subsidiary) it claims to be “the most epic TikTok […]

Prajakta Kohli is one of the emerging wave of young Indian YouTubers growing their audiences on the video service. Her channel MostlySane has nearly 4.5 million subscribers, and she’s just launched an original series called ‘Pretty Fit’, which is about getting fit by doing some unusual non-gym activities – tilling land, harvesting sugarcane etc. Anyway, her guest […]

Singer/songwriter Catie Turner’s song ‘Prom Queen’ is finding an audience on Spotify. Since its release earlier this year, the track has been streamed nearly 1.3m times on Spotify, while a live acoustic video has been watched more than 700k times on YouTube. What’s interesting is that a lot of this buzz has come in the last week, […]

Fundo is a new project in beta from Google’s experimental division Area 120, although its bare-bones website doesn’t divulge much information about it. “If you’re a creator on YouTube or other platforms and you’re interested in new ways to engage your audience, please request an invitation,” it explains, with a link to a form that reveals […]

Ed Sheeran is big on YouTube: as Music Ally recently reported, his channel has just passed the milestone of 40 million subscribers, while it’s now also past the 17bn views mark. However, Sheeran is also the top artist cited by YouTubers when asked whose music they most want to license for use in their videos. […]