YouTube reveals the latest artists for its Foundry program

YouTube set up its Foundry initiative back in 2016 as a way to offer emerging artists marketing, promotional and technology support. The 12 acts shortlisted for the class of 2020 have just been announced and include: Jaykae (from the UK); Joesef (UK); TESSÆ (France); Tems (Nigeria); Adam Melchor (US); Eladio Carrion (Puerto Rico); Gabriel Garzon-Montano (US); Natanael […]

YouTube names 11 independent artists for 2019 Foundry class

Working directly with independent artists is on the agenda of every major music-streaming service in 2019. But of course, it’s also intrinsic to YouTube as a platform, for creators of all stripes. YouTube Music has a specific initiative for musicians called Foundry, which has been running since 2016 as a way to choose a crop […]

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