Research firms highlight growth in wellness and fitness apps

Sensor Tower and App Annie are the two most high-profile research firms tracking the apps market. By a quirk of fate, both published some new stats yesterday around wellness and fitness apps – a current area of hot interest from the music industry. Sensor Tower predicted that ‘mental wellness’ apps will be downloaded more than 1bn times […]

BPI and Music Ally event on music, wellbeing and technology

There are a lot of exciting things happening around music, wellbeing and fitness in 2020: from artists working with meditation services like Calm and Headspace, to the growth of Peloton and other fitness startups who make licensed music a key part of their offerings. The BPI and Music Ally are holding an online event on […]

Spotify launches ‘Daily Wellness’ music and podcasts playlist

Spotify unveiled its latest personalised playlist yesterday, although for now ‘Daily Wellness’ is only available in the US and UK. Like ‘Your Daily Drive’ which launched in June 2019, the new playlist blends music and podcasts, except the focus now is on helping listeners find “positivity, mindfulness, or peace” throughout the day. Also new: ‘Daily Wellness’ […]

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps and artists working with a new generation of fitness brands is something else entirely. We […]

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