TikTok wants to help brands license music to use on its app

The boundary between user-generated content and sponsored or branded content is important for music rightsholders, who feel strongly that if a video on a social app or video service is being paid for by a brand, it should be a proper sync. But what about brands who want to use original music for their own […]

Apple leads $50m funding round for distributor UnitedMasters

Remember when Spotify invested in distributor DistroKid back in October 2018? Now its biggest rival is making a similar move. Yesterday, Apple led a $50m Series B funding round for UnitedMasters, alongside Alphabet (yes, Apple and Google’s parent company investing together) and Andreessen Horowitz. Apple isn’t just opening its wallet: the deal includes a strategic partnership which […]

Soundtrack by Twitch offers licensed music to streamers

Livestreaming platform Twitch is launching a new feature, Soundtrack by Twitch, with a catalogue of licensed music for its community of creators to use in their streams. The Amazon-owned company has licensed more than 1m tracks from more than 30 independent labels and distributors for the beta launch, in what’s its second attempt at an […]

UnitedMasters Select gives artists 100% of their royalties

Music distributor UnitedMasters has launched a new tier for the artists who use its service. it’s called UnitedMasters Select, and it’ll cost them $5 a month – but will enable artists to keep 100% of the royalties for their music. The alternative is a free tier where the royalty split between artists and UnitedMasters is 90/10. […]

UnitedMasters CEO: ‘Artists have been getting robbed…’

As a company trying to persuade emerging artists that they don’t need a label, it shouldn’t come as a surprise to see UnitedMasters’ execs taking potshots at the traditional label system. The latest, from CEO Steve Stoute, focuses on the issue of artists owning their masters. “I know we’re doing something right. I know we’re […]

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