Google enlists musicians as guides for virtual artworks

Lots of musicians have artistic interests well beyond music. Now Google is capitalising on that through its Google Arts & Culture initiative, enlisting some popular musicians to act as virtual tour guides for works of art. It’s part of a series called ‘Art Zoom’, which is in its second season. J Balvin, Ellie Goulding, fka […]

What can the global music industry learn from K-Pop and South Korea?

K-pop is the genre that ate the world whole. Acts like BTS, Blackpink, Twice and TVXQ are not just some of the biggest acts within the genre – they are some of the biggest acts in the world. There is a lot that other artists can learn from how K-pop markets itself, how its acts […]

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