What’s the deal with Triller and music? It’s a longstanding question around the short-video service, and there are competing narratives. The post Triller music deals under the microscope amid catalogue removals appeared first on Music Ally. Source: Music ally

It’s just under nine months since Instagram livestreams brand Verzuz signed an exclusive deal with Apple Music. However, that deal is now at an end according to Variety, after Verzuz was acquired by Triller’s parent company Triller Network. The deal will see Verzuz founders Swizz Beatz and Timbaland getting shares in Triller Network, a portion of which […]

We may be reaching the point where someone needs to take Triller’s shovel away and gently remind it of the merits of stopping digging. Earlier this week, the company was the focus of a Billboard report claiming it had half the monthly active users [MAUs] that it claimed last year, rebutting that by claiming there was […]

In the past, Triller has responded aggressively to accusations that it has inflated its user figures in public statements: for example threatening to sue analytics firm Apptopia when the latter questioned its stats. Now the issue has cropped up again with a Billboard article claiming that Triller had around 25 million monthly active users in July 2020, despite a […]

If you thought Donald Trump’s advisers’ attempts to overturn the US presidential election would be the most surprising legal arguments you’d hear in 2021… Well, Triller might just have, ahem, trumped them. After Universal Music Group pulled its catalogue from the short video platform saying it had “shamefully withheld payments owed to our artists”, Triller […]

The latest copyright infringement lawsuit from Wixen Music Publishing promises to be a biggie: it’s suing Triller for $50m, alleging that it has infringed more than 1,000 songs from the company’s catalogue. Billboard has the details, including some pointed criticism of how Triller has been spending its money in recent months. “Instead of paying Wixen […]

Remember when Triller sued TikTok for patent infringement in July? Whatever happened to that case? What happened this week is that TikTok struck back with a counter lawsuit. At issue is a June 2017 patent awarded to a children’s apps firm called Mibblio, whose co-founders David Lieberman and Sammy Rubin also co-founded Triller – which says it now owns the […]

Remember those July reports that short-video app Triller was raising a funding round of up to $300m? Whatever happened to that? Reuters has an update, claiming that the company has “so far secured around $100 million in that round at a $1.25 billion valuation” according to unnamed sources “familiar with the matter”. However, the report claims that […]

Short video app Triller has found itself at the centre of another controversy around its public user numbers. A report by Business Insider citing ‘six former Triller employees’ claimed that when Triller said in October 2019 that it had 13 million monthly active users, the true figure was “closer to two million”. The details are important here: […]

Triller has been making the most of TikTok’s recent troubles, poaching creators, trumpeting its user growth and even pitching itself in the US as “a form of patriotic capitalism”. But with that higher profile has come scrutiny of Triller’s licensing status, not least from US publishing body the NMPA. On the other side of the Atlantic, […]

Events around TikTok and its proposed ban in the US are moving so fast, any data on how consumers are responding risks being out of date as soon as it’s published. Still, Sensor Tower has some new numbers on how TikTok’s rivals are benefitting from the uncertainty. “As talk of a ban ramped up from […]

It’s not just the US where short-video apps are facing pressure from music rightsholders over their licensing deals (or lack of). It’s happening in India too, where a number of these apps have been spiking in popularity since TikTok was banned there in June.  Livemint reported that four music labels – including India’s biggest, T-Series – have […]

Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday – this link takes you to the relevant part of the YouTube video of the event – as “our new category of music lenses, […]

TikTok tends to get the headlines when a music track goes viral through short-form videos. However, rival app Triller has also fuelled its fair share of hits by artists including Lil Tecca, Calboy, K$upreme, Rich The Kid, Darkoo and Chantel Jeffries. Now you can add Nigerian musician DJ Neptune to that list. His track ‘Nobody’, […]

TikTok is not the only short-form video game in town and Triller has been snapping at its heels for some time, making a strong splash in the US and drawing in hip-hop acts in particular. Triller has now landed the exclusive on the video for ‘Come Back To Me’ by US singer/producer/model/YouTube personality Chantel Jeffries. The video is […]

It’s not quite a case of: “Come in, TikTok – your time is up.” However, Triller has been growing sharply in recent months and is starting to break tracks and acts in its own way. For now, the audience skews towards both the US and hip-hop, but the app has global ambitions and wants to […]

Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however, more global and the genres it covers will naturally expand as it grows internationally. […]

The US Recording Academy may be in the thick of a full-blown crisis following the defenestration of its boss Deborah Dugan, but with the Grammy Awards imminent, it’s still business as usual on the latter front. That includes digital partnerships for the organisation’s flagship event. Buzzy social-music app Triller is on board for the 2020 Grammys, […]