TikTok and the new value gap as labels demand “hundreds of millions” – report

In yesterday’s bulletin, we covered the arrival of Spotlight, a new initiative on TikTok designed to help break new acts from South Korea and Japan on the short-form video platform. We wondered then if royalties were being paid on music used this way and what rightsholders would make of it all. We didn’t have to […]

TikTok wants to break new acts via Spotlight

TikTok, the short-form video app that has been downloaded over 1bn times to make it the new centre of gravity in the meme world, is looking to court new acts and help break them on the platform. Its new Spotlight feature allows artists to digitally audition for the company and the successful ones will be put in […]

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