Instagram’s Threads is a new ‘camera-first messaging app’

The history of Facebook going into battle against Snapchat using its Instagram subsidiary is well established now: for example the moment when Instagram nabbed Snapchat’s ‘stories’ feature in 2016. Now a new front in the battle has been opened up, with a standalone app launched by Facebook called Threads from Instagram, which rolled out globally yesterday. […]

Facebook reportedly working on new Instagram spin-off: Threads

It always sounds like big news when Facebook is ‘secretly’ working on a new standalone app, but experience has taught us that such apps often end up quietly shutting down – perhaps useful for experimental purposes, but not exactly making a dent in the mobile-social landscape. Slingshot, Riff, Rooms, Moments… Anyway, that’s useful context not […]

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