UMG’s deal with The Weeknd: ‘This isn’t an acquisition…’

Universal Music Group’s new deal with The Weeknd offers an interesting snapshot of how deals with current, frontline artists are evolving. The post UMG’s deal with The Weeknd: ‘This isn’t an acquisition…’ appeared first on Music Ally. Source: Music ally

The Weeknd bags 705m Spotify streams in just two weeks

If anyone had any doubt about The Weeknd’s status as a top-tier streaming star (spoiler: they didn’t) they’ll have been set straight now. The post The Weeknd bags 705m Spotify streams in just two weeks appeared first on Music Ally. Source: Music ally

NFTs explosion:, The Weeknd, Gorillaz, Lindsay Lohan…

Say what you like about non-fungible tokens (NFTS) – and right now, everyone appears to be doing exactly that on Twitter – but it’s undeniable that there is a gold rush of musicians towards the idea. In the past few days alone, there has been a mini-blizzard of announcements and on-sales, with some prominent artists. Start with […]

IFPI says The Weeknd’s ‘Blinding Lights’ was 2020’s top track

Look away now, Grammy Awards organisers: the most controversial omission from this year’s nominations has just been anointed as the biggest ‘global digital single’ of 2020 by industry body the IFPI. It says that The Weeknd’s ‘Blinding Lights’ generated 2.72bn ‘subscription stream equivalents’ globally last year, ahead of second-ranked ‘Dance Monkey’ by Tones and I […]

Sandbox Issue 259: Six Months On, What Next?

Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many sectors of the music business, and each month we’ll put a single question to them on a pressing issue. […]

Spotify launches ‘Alone With Me’ microsite for The Weeknd

“Hey there, it’s Abel. How are you? So glad you could join me. I’ve been waiting for you. There’s a lot I want you to know,” The Weeknd told us this morning. Sadly it’s not an exclusive interview, but rather a new “personalised generative experience” launched for the artist by Spotify. Its ‘Alone With Me‘ […]

The Weeknd sets Apple Music record, holds Spotify listening session

It’s fair to say that The Weeknd’s new album ‘After Hours’ is expected to have a big debut this weekend. The streaming services are certainly throwing their weight behind it. Apple announced yesterday that the album has broken its record for Apple Music pre-adds (people pre-saving it to their libraries). MBW reported that by yesterday, […]

Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

The Weeknd becomes face and sound of luxury electric car ad

“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of the sky, pop stars now become creative directors for them. Which is the long way round to […]

The Weeknd invests in esports company OverActive Media/Splyce

If an esports company exists and a US pop star or major label doesn’t buy a stake in it, does it even exist? That existential conundrum is not one that OverActive Media, the company that owns esports brand Splyce, will have to worry about now as The Weeknd has just invested in it. The Canadian company […]

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