After an introductory session offering views on Covid-19’s music impact around the world, Music Ally’s Sandbox Summit Global conference turned its attention to what happens next. The online event’s ‘Future of Streaming Post-Covid’ strand began with some views from Chaz Jenkins, chief commercial officer at Chartmetric. “If we’re to use one word to describe what […]

Sony Music, The Orchard and Amazon Web Services held a machine-learning focused hackathon last week. Music Ally couldn’t make the event, so we asked if Sony could give us some information about the winning hacks. The label group came back with a full report on the event, quotes’n’all. So, in its own words, here’s what […]

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself has become much more convoluted. We speak to those working in this rapidly changing world to […]

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Two prominent music distributors are announcing their latest globetrotting plans. For The Orchard, that means opening an office in Tokyo to fully establish The Orchard Japan. It’ll be led by former Amazon Music exec Yuuki Kaneko, who’s The Orchard’s VP, Japan. The new division will focus on offering its distribution and other services to Japanese […]

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in a fan-facing marketing campaign for British grime star Skepta. His “streaming heat map” website is available to all, […]

The music industry made around $7.1bn from streaming subscriptions in 2018, according to industry body the IFPI. That was 32.9% year-on-year growth, with subscriptions generating 37% of global recorded-music revenues. How can the music industry (and the streaming services) build on that growth in the coming years? What will drive the next spikes in paid […]

Earlier this month, distributor The Orchard’s co-founder Scott Cohen announced that he was ‘retiring’. It seems that this will involve very little golf, gardening and/or complaining about the buses though. He’s been hired for an as-yet undisclosed role at Warner Music Group, working on what MBW describes as ‘innovation’ (as opposed to working for WMG’s in-house equivalents […]