Sandbox Issue 269: Indie-Visible: balancing Indie rock marketing on streaming and IRL

Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their aesthetic, ethos and fandom require patience and context; and while their fanbase wants their favourite artists on streaming services, they also demand special physical products […]

Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020

Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into recording costs. Despite some successes, it has remained a relatively niche concern. That is, until now. Covid-19 has led to a rise […]

Sandbox Issue 256: PRIMAL STREAM 📱🎧 Making lockdown concerts work

Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw in big enough audiences to make them worthwhile. We speak to those building a whole new gig economy here […]

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