Music marketing in 2019: content, playlists… and Twitter skeletons

Musicians who are breaking through should be aware of any skeletons lurking in the cupboard of their past social-media posts, according to Andy Varley from music company Insanity Group. “In a generation where more and more artists are growing up through social media, you might have used Twitter as a conversational playground discussion platform as […]

User-centric streaming payouts: Apple, major labels, new artists…

Apple has internally modelled how a user-centric system of music-royalty payouts would work, in an effort to understand its potential impact on artists and labels, according to Crispin Hunt, chair of songwriting body The Ivors Academy. “They said ‘Be careful: we’ve modelled how this comes out’,” said Hunt, in a panel session about user-centric payouts […]

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