Spotify puts Drake OVO Sound logo on FC Barcelona’s next match kit
Drake is one of the first artists to benefit from Spotify flexing the muscles of its sponsorship of Catalan football giant FC Barcelona. The post Spotify puts Drake OVO Sound logo on FC Barcelona’s next match kit appeared first on Music Ally. Source: Music ally
Spotify says artists will benefit from FC Barcelona sponsorship deal
Spotify’s long-rumoured sponsorship deal with football club FC Barcelona was confirmed yesterday as a four-year agreement. The post Spotify says artists will benefit from FC Barcelona sponsorship deal appeared first on Music Ally. Source: Music ally
Defected Records and Heineken get ready for a football party
The Covid-elongated European football season isn’t over just yet: the next three weeks will see the Champions League and Europa League tournaments play out their remaining rounds. Now one of football body UEFA’s key sponsorship partners Heineken has teamed up with dance label Defected Records to soundtrack the rejigged tournaments. They’ll be holding an eight-hour […]
What can the music industry learn from the biggest YouTube channels?
For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views on the platform, while music videos make up the lion’s share of YouTube’s top 10 clips. But that certainly doesn’t […]