TikTok gets five-day premiere of David Guetta and Sia’s Let’s Love

A moment of relief for TikTok executives: a music story making headlines, rather than the latest revelation about the company’s potential sale or ban in the US. TikTok is getting a “five-day premiere” of the new single from David Guetta and Sia, and it’s a useful pointer to how the app is developing as a […]

PubG Mobile, the world’s top mobile game, made $208.8m in July

The amount of money sloshing around in the mobile games industry continues to startle. According to analytics firm Sensor Tower, the top mobile game in July 2020 was PubG Mobile, published by Tencent. It generated $208.8m in user spending via in-app purchases on Google and Apple’s app stores that month. Comparison time: Tencent Music generated less […]

TikTok rivals continue to see spike in US downloads

Events around TikTok and its proposed ban in the US are moving so fast, any data on how consumers are responding risks being out of date as soon as it’s published. Still, Sensor Tower has some new numbers on how TikTok’s rivals are benefitting from the uncertainty. “As talk of a ban ramped up from […]

TikTok was world’s most downloaded non-gaming app in June

Analytics firm Sensor Tower has published its latest rankings for mobile apps, reporting that TikTok was the most downloaded non-gaming app globally in June 2020, ahead of Zoom and Facebook. The company claims that TikTok was downloaded more than 87m times across Apple and Google’s app stores, up 52.7% year-on-year. However, its top two markets […]

Report: global app spending was $50bn in first half of 2020

Could a global pandemic take the shine off the growth in the amount of money people spend on and within mobile apps? It could not. “Consumers spent a combined total of $50.1 billion worldwide on the App Store and Google Play in the first half of 2020,” claimed app analytics firm Sensor Tower. “This was 23.4 […]

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