The Sandbox Guide to… online launch events

Using online events to publicise a new release – or other major announcement – is what counts in 2022. But it’s also easy for one to fizzle out on the launchpad. So whether you want to sneak out snippets on TikTok, or build a virtual showcase in Roblox, this Sandbox Guide explains how to create […]

Spotify launches on Roblox with music-making features

Spotify is the latest music company exploring the potential of gaming platform Roblox: and its ‘Spotify Island’ is about creating music as well as listening to it. The post Spotify launches on Roblox with music-making features appeared first on Music Ally. Source: Music ally

WMG invests in Roblox developer Supersocial’s $5.2m round

One of the things we’ve been banging on about in our coverage of games platform Roblox is its open nature, and its community of developers. The post WMG invests in Roblox developer Supersocial’s $5.2m round appeared first on Music Ally. Source: Music ally

NMPA and Roblox reach a deal to dismiss $200m lawsuit

To co-opt the old adage about buses… you wait ages for a rancorous music publishing / tech dispute to be put to rest with an agreement that isn’t a licensing deal in itself, but paves the way for such deals… then two come along at once! Yes, less than a week after the US National […]

Poppy is the first artist to hold a listening party on Roblox

Gaming platform Roblox has hosted a number of music performances over the last year, but now it has launched another way for artists and labels to work with it: listening parties. Poppy (and her label, Sumerian Records) were the first to take advantage this past weekend. Unlike the concerts, this isn’t about an artist creating […]

Roblox’s new age-verification feature could be good for music

The fact that tens of millions of children love Roblox has been the engine for the gaming platform’s growth, but as it looks to do more with music, that does present a challenge. The post Roblox’s new age-verification feature could be good for music appeared first on Music Ally. Source: Music ally

First day of Roblox trading valued games firm at $38.3bn

Games firm Roblox is now a public company, having successfully seen through its direct listing on the New York Stock Exchange. Its first day of trading yesterday saw the company’s share price close at $69.50, valuing Roblox at $38.26bn. That is certainly good news for Roblox’s investors, who include Warner Music Group, since when the company raised […]

Roblox raises $520m funding round from investors including WMG

Gaming platform Roblox was all set to go public in late 2020, before putting off its IPO until this year to give more time to decide how to price it. Now the company has sprung a surprise with a new funding round of $520m – its Series H round – valuing Roblox at $29.5bn. The round was led by VC […]

More than 21m players have used AI music app Splash on Roblox

AI music startup Popgun launched its Splash music-making app on gaming platform Roblox in May, and saw it used by more than one million players in its first 20 days. How’s it going now? Still strong. “Wow, over 21M players have now made music with Splash!” tweeted Popgun boss Stephen Phillips this weekend. “55K kids performed on stage for the first […]

Lil Nas X set to play a concert in games platform Roblox

Games platform Roblox’s music ambitions press on: it’s working with Columbia Music and Lil Nas X on a concert this weekend. Well, it’s a bit more than a concert. There’ll be a pre-show event on Friday evening involving a Q&A with the artist, as well as the debut of a new video for his upcoming […]

Music Ally Report:: Q3 2020 Edition

Our main feature focuses on TikTok’s eventful 2020 so far, from the deepening of its relationship with artists and the music industry to its tangles with the Trump administration, along with the rise of the short video apps category more generally. Our Second Look section analyses recent stories and data around Hipgnosis Songs Fund; Tencent […]

Nearly 1.2m people attended Ava Max’s party in Roblox

Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the ‘Ava Max Heaven & Hell Launch Party’ has generated more than 2.4m visits from Roblox players, with nearly 49,000 people marking it as a favourite. […]

Ava Max is holding an album launch party inside Roblox

Gaming platform Roblox has more than 150 million monthly active users, and its head of music recently told Music Ally how keen the company is to work with artists and labels. Now we’ve got one of the first examples: pop artist Ava Max is holding an album launch party in Roblox later today (25 September). Atlantic Records […]

10 talking points around kids, music and technology in 2020

Last month, Music Ally took part in the BPI and ERA’s New Kids on the Block online event, looking at children’s digital habits and what they mean for music. Research company Kids Insights produced a report for the event too, which has been published today. We contributed a section on some of the interesting stories […]

Roblox head of music tells labels and artists: ‘We’re open for business!’

“Who in the room knows Roblox?” asked WMG’s chief innovation officer for recorded music Scott Cohen at the NY:LON Connect conference in January. Only a few people put their hands up in response. “It’s a gaming platform for kids, and they not only play games, they create their own games and play those games with […]

Report: half of US 9-12 year-olds play Roblox every week

People in the music business (us included) bang on about Fortnite a lot, but we think Roblox is another gaming platform that should be less under the radar for our industry. A new report by children’s media research firm Dubit offers some stats that might help. “Half of all children aged 9-12 in the USA […]

Popgun takes its AI-powered Splash music-making app to Roblox

We’ve written regularly about Australian AI-music startup Popgun, including its belief that AI could be the secret sauce for a service “where teenagers come together to make music for each other… the ‘pop stars on training wheels’ place where they make music for each other, release it and watch each other pretend to be pop […]

Roblox to stream One World: Together at Home concert in-game

The list of services that will be streaming tomorrow’s One World: Together at Home benefit concert for Covid-19 relief is lengthy, taking in Apple, Facebook, YouTube, Twitch, Twitter, MTV, Roku, BBC Music, the Guardian, Alibaba and iHeartRadio among others. One of the most interesting names on the list, though, is Roblox. Often described as ‘the YouTube of […]

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