It’s quarterly financials time for games platform Roblox, and its latest figures are very good. In the first quarter of 2023, Roblox averaged 66.1 million daily active users, and those people spent 14.5bn hours on its service. The post Roblox financials reveal it now has 66.1m daily active users appeared first on Music Ally. Source: […]

Fresh from becoming the majority stakeholder in their own vinyl-pressing plant, Metallica have been letting loose a variety of interesting digital marketing campaigns. The post Metallica’s latest campaigns: Playlists, Roblox, ASL videos… appeared first on Music Ally. Source: Music ally

The toy-like look and feel of the game is changing too, with more human-like avatars and more detailed world-like environments. The post Roblox users aged 17-to-24 is the fastest growing group appeared first on Music Ally. Source: Music ally

Roblox creators can now sell virtual items and restrict the number of them available for sale, the company has announced. The post Roblox creators can sell limited-edition digital items (but they’re not NFTs) appeared first on Music Ally. Source: Music ally

Twice are one of the K-Pop groups plotting a path to global stardom in the wake of BTS and Blackpink’s worldwide success. The post K-Pop stars Twice have launched their own Roblox experience appeared first on Music Ally. Source: Music ally

There were some slightly worrying signs for gaming firm Roblox last year: falling user numbers and revenues, and a declining share price. The post Roblox shares soar after better-than-expected financial results appeared first on Music Ally. Source: Music ally

Theoz, a popular influencer and musician in Sweden, is launching the ‘Theoz Vinterland’ experience on Roblox on14 February. The post Swedish artist Theoz set for three-month concert on Roblox appeared first on Music Ally. Source: Music ally

Interesting and inventive new campaigns from Rihanna & Apple Music, Warner & Roblox, Spinnin’ Records, and Dr Dre. The post Campaigns :: 8 February 2023 – Rihanna & Apple Music, Warner & Roblox, Spinnin’ Records, Dr Dre appeared first on Music Ally. Source: Music ally

We’ve said this before, but on platforms like Roblox, music activations have tended to be one-offs, rather than persistent worlds. The post Warner Music Group gets persistent on Roblox with Rhythm City appeared first on Music Ally. Source: Music ally

Roblox is one of the publicly-listed tech companies that has been enduring a rocky time on the markets in recent times. The post Roblox reports strong December metrics with 61.5m daily users appeared first on Music Ally. Source: Music ally

The announcement came alongside another digital activation for Carey: a series of official classes on fitness-tech platform Peloton. The post Roblox gets official Mariah Carey ‘Winter Wonderland’ experience appeared first on Music Ally. Source: Music ally

Elton John has launched his own Roblox experience today. It’s called Elton John Presents ‘Beyond The Yellow Brick Road’. The post Elton John goes ‘Beyond the Yellow Brick Road’ on Roblox appeared first on Music Ally. Source: Music ally

New research from KidsNoBest, which surveys around one million children a year on their media and digital habits, reveals the risks. The post Branded worlds may bring risks as well as rewards for Roblox appeared first on Music Ally. Source: Music ally

One problem with music experiences on Roblox is that many of them are one-offs: a single performance or album launch then nothing more. The post Spotify adds ‘Planet Hip-Hop’ to its branded Roblox island appeared first on Music Ally. Source: Music ally

Using online events to publicise a new release – or other major announcement – is what counts in 2022. But it’s also easy for one to fizzle out on the launchpad. So whether you want to sneak out snippets on TikTok, or build a virtual showcase in Roblox, this Sandbox Guide explains how to create […]

Spotify is the latest music company exploring the potential of gaming platform Roblox: and its ‘Spotify Island’ is about creating music as well as listening to it. The post Spotify launches on Roblox with music-making features appeared first on Music Ally. Source: Music ally

One of the things we’ve been banging on about in our coverage of games platform Roblox is its open nature, and its community of developers. The post WMG invests in Roblox developer Supersocial’s $5.2m round appeared first on Music Ally. Source: Music ally

To co-opt the old adage about buses… you wait ages for a rancorous music publishing / tech dispute to be put to rest with an agreement that isn’t a licensing deal in itself, but paves the way for such deals… then two come along at once! Yes, less than a week after the US National […]

Gaming platform Roblox has hosted a number of music performances over the last year, but now it has launched another way for artists and labels to work with it: listening parties. Poppy (and her label, Sumerian Records) were the first to take advantage this past weekend. Unlike the concerts, this isn’t about an artist creating […]

The fact that tens of millions of children love Roblox has been the engine for the gaming platform’s growth, but as it looks to do more with music, that does present a challenge. The post Roblox’s new age-verification feature could be good for music appeared first on Music Ally. Source: Music ally

Games firm Roblox is now a public company, having successfully seen through its direct listing on the New York Stock Exchange. Its first day of trading yesterday saw the company’s share price close at $69.50, valuing Roblox at $38.26bn. That is certainly good news for Roblox’s investors, who include Warner Music Group, since when the company raised […]

Gaming platform Roblox was all set to go public in late 2020, before putting off its IPO until this year to give more time to decide how to price it. Now the company has sprung a surprise with a new funding round of $520m – its Series H round – valuing Roblox at $29.5bn. The round was led by VC […]

AI music startup Popgun launched its Splash music-making app on gaming platform Roblox in May, and saw it used by more than one million players in its first 20 days. How’s it going now? Still strong. “Wow, over 21M players have now made music with Splash!” tweeted Popgun boss Stephen Phillips this weekend. “55K kids performed on stage for the first […]

Games platform Roblox’s music ambitions press on: it’s working with Columbia Music and Lil Nas X on a concert this weekend. Well, it’s a bit more than a concert. There’ll be a pre-show event on Friday evening involving a Q&A with the artist, as well as the debut of a new video for his upcoming […]

Our main feature focuses on TikTok’s eventful 2020 so far, from the deepening of its relationship with artists and the music industry to its tangles with the Trump administration, along with the rise of the short video apps category more generally. Our Second Look section analyses recent stories and data around Hipgnosis Songs Fund; Tencent […]

Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the ‘Ava Max Heaven & Hell Launch Party’ has generated more than 2.4m visits from Roblox players, with nearly 49,000 people marking it as a favourite. […]

Gaming platform Roblox has more than 150 million monthly active users, and its head of music recently told Music Ally how keen the company is to work with artists and labels. Now we’ve got one of the first examples: pop artist Ava Max is holding an album launch party in Roblox later today (25 September). Atlantic Records […]

Last month, Music Ally took part in the BPI and ERA’s New Kids on the Block online event, looking at children’s digital habits and what they mean for music. Research company Kids Insights produced a report for the event too, which has been published today. We contributed a section on some of the interesting stories […]

“Who in the room knows Roblox?” asked WMG’s chief innovation officer for recorded music Scott Cohen at the NY:LON Connect conference in January. Only a few people put their hands up in response. “It’s a gaming platform for kids, and they not only play games, they create their own games and play those games with […]

People in the music business (us included) bang on about Fortnite a lot, but we think Roblox is another gaming platform that should be less under the radar for our industry. A new report by children’s media research firm Dubit offers some stats that might help. “Half of all children aged 9-12 in the USA […]

We’ve written regularly about Australian AI-music startup Popgun, including its belief that AI could be the secret sauce for a service “where teenagers come together to make music for each other… the ‘pop stars on training wheels’ place where they make music for each other, release it and watch each other pretend to be pop […]

The list of services that will be streaming tomorrow’s One World: Together at Home benefit concert for Covid-19 relief is lengthy, taking in Apple, Facebook, YouTube, Twitch, Twitter, MTV, Roku, BBC Music, the Guardian, Alibaba and iHeartRadio among others. One of the most interesting names on the list, though, is Roblox. Often described as ‘the YouTube of […]