One of 2018’s cleverest music marketing campaigns was the one for US group Khruangbin. It included the AirKhruang website, which asked fans to input details of their upcoming flights, then created Spotify playlists to match their length, drawing on tracks that the group would use in their DJ sets, as well as artists from the countries under […]

German startup Loudly is taking the wrappers off its music-focused artificial intelligence technology, which it says can automatically remix tracks into different genres. The tech is being shown off on the company’s website with tracks by Becky G, Dillon Francis, Bien Monk and MØ. For example, Becky G’s track ‘Next To You’ has been remixed by the […]

Deezer is adding a selection of DJ mixes to its streaming service, with Michael Mayer, Modeselektor, Mark Knight, Wil Saul, Sultan + Shepard and Makoto among the DJs taking part, with the first mixes launching on 30 December. Mix sets have long been a tricky area for music-streaming services, in terms of rights clearances and […]

Lead: Lil Nas X might have broken on TikTok but it was his deft use of multiple remixes (and collaborations) that kept ‘Old Town Road’ in the air throughout most of 2019. He claims he has 25 remixes of follow-up track ‘Panini’ ready to go, although this might prove to be the most high-profile case […]

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success had been boosted by TrueView ads before and during other YouTube videos, all of which counted toward the opening […]

If you thought that the succession of remixes of Lil Nas X’s ‘Old Town Road’ were a *bit much* we’d advise you to look away from your screen now. “PANINI REMIX 1 OF 25 TONIGHT!” he tweeted yesterday. This was shortly before dropping said remix, which features rap star DaBaby. ‘Panini’ was originally released as a single in […]

Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease of chart / streaming life. Justin Bieber was famously part of the ‘Despacito’ remix, and now he’s […]