UMG and Gameloft launch Queen: Rock Tour mobile game

After a fan-made music videos contest and the band’s official TikTok debut, the latest stage in Queen’s digital strategy has been revealed: a mobile game. It’s called ‘Queen: Rock Tour’, and launched today for Android and iOS. Universal Music is keeping it in the family too: the Vivendi family, since the game is by Gameloft, the games publishing subsidiary of UMG’s […]

Queen join TikTok and make 10 tracks available to its users

We’ve had George Michael, Prince and John Lennon. Now TikTok’s collection of heritage artists has another entry: Queen. The British rock band now have an official TikTok profile, set up by their management with Universal Music Group/Hollywood Records. What’s more, 10 Queen tracks have been made available for TikTokers to use in their own videos. Sensibly, it’s […]

Concord and Queen drummer back audio tech startup Iris

It’s clearly the week for starry seed investors. Snafu Records has Abba’s Agnetha Fältskog but another new startup, Iris, can boast Queen drummer Roger Taylor as one of its early backers. Its promise: “a revolutionary new audio technology that heightens audio quality whilst simultaneously activating the brain”, which (if all goes well) will be integrated by […]

Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms are being best used to sell merchandise, how casual fans (and not just superfans) can […]

Queen launch UGC contest as ‘Bohemian Rhapsody’ reaches 1bn views

Fuelled by the recent biopic, Queen’s ‘Bohemian Rhapsody’ has become the first pre-1990s video to pass 1bn views on YouTube. The achievement has been marked by a new, remastered ‘HD’ version of the video on Queen’s YouTube channel, complete with the lyrics in English, Spanish, Italian, French, Japanese, Polish, German, Indonesian Bahasa, Korean, Czech, Russian and Turkish […]

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