Sandbox Issue 264: Lo-fi, hi-impact – how lo-fi hip hop brands are chilling out millions of devoted listeners

Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to. We explore how this unassuming background music has quietly grown into an enormous DIY empire, how mood music is resonating with […]

Primephonic launches a ‘digital crash course’ in classical music

Classical music streaming service Primephonic’s new initiative, Ludwig, is more than just a marketing wheeze. It’s a 10-week “digital crash course” in classical music, with a weekly podcast; bi-daily email lessons; playlists on key composers and genres; and access to Primephonic’s app and catalogue of music. The latter point hints at the interesting aspect: Ludwig is […]

Podcasts proving popular for classical streaming service Primephonic

Primephonic is one of the streaming services focusing on classical music, with a comprehensive collection of albums and playlists. However, neither of those are its most popular format with listeners. It’s podcasts. The company has been producing its own shows blending interviews with classical music artists, composers and conductors with their music. “These podcasts are […]

Primephonic-commissioned study explores streaming attitudes

Classical music-streaming service Primephonic has commissioned a survey of nearly 1,300 American adults to find out what they think about streaming. No surprises for guessing that some of the results back up the company’s own business model: for example, 9% of respondents “would pay for a streaming service specifically dedicated to their favourite genre, suggesting […]

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