For much of its history, podcasting has been largely a free, ad-supported medium. How is that changing in Spotify’s homeland: Sweden? The post More people are now paying for podcasts in Spotify’s homeland appeared first on Music Ally. Source: Music ally

It’s a busy month for Apple Music, with three separate announcements in recent days around the service and its partnerships. The post Apple Music roundup: Live concerts, Hip-Hop DNA, Ninja Tune… appeared first on Music Ally. Source: Music ally

Audible has unveiled a slate of podcasts and audiobooks celebrating the 50th anniversary of hip-hop this year. The post Amazon’s Audible reveals its new slate of hip-hop originals appeared first on Music Ally. Source: Music ally

In the music-streaming world ‘programming’ usually describes playlist curation. However, Amazon Music is active in the older sense: TV shows. The post Amazon Music unveils video shows for hip-hop and Latin music appeared first on Music Ally. Source: Music ally

Music Ally is continuing our series of articles looking back at the music industry’s 2022. Today the focus is our own podcast. The post 10 of the best Music Ally Focus podcast episodes of 2022 appeared first on Music Ally. Source: Music ally

Swedish firm Logcast is a service helping creators to record and publish short-form audio clips, and to make money from them. The post Logcast links with Spotify for artists’ short-form audio talk appeared first on Music Ally. Source: Music ally

TikTok moving into audio is already the subject of frenetic speculation, with rumours that a TikTok Music streaming service (or just a geographic expansion of Resso with deeper TikTok integration) may be imminent. The post Report suggests podcasts could be TikTok’s next expansion appeared first on Music Ally. Source: Music ally

Artists can launch podcasts, but should they? Only if they’re interesting enough is the blunt answer to that question. The post Björk teams up with Mailchimp for ‘Sonic Symbolism’ podcast appeared first on Music Ally. Source: Music ally

Remember the speculation – very much encouraged by Spotify – that it was overtaking Apple for podcast listening? The post Report claims YouTube is bigger than Spotify for podcasts appeared first on Music Ally. Source: Music ally

Advertising industry body the IAB has published its latest forecasts for podcast ad revenues in the US. The post IAB predicts US podcast revenues will reach $2bn in 2022 appeared first on Music Ally. Source: Music ally

In April 2021, Facebook signified its intentions to do more with audio. Just over a year later, how’s that going? The post Facebook audio shakeup: podcasts and Spotify integration go appeared first on Music Ally. Source: Music ally

As music streaming services get deeper into podcasts, so the major labels’ in-house capabilities to produce these shows is evolving. The post Warner Music Group now has an in-house podcast network appeared first on Music Ally. Source: Music ally

Where to start with the latest developments in the row over Spotify, Joe Rogan, Covid-19 misinformation and Neil Young’s decision to remove his music from the streaming service? The post Spotify publishes platform rules as Joe Rogan row snowballs appeared first on Music Ally. Source: Music ally

Trouble at the ‘audio first’ mill, or just inevitable reorganisation as part of the growth process? Spotify is shutting down one of its internal podcast studios. The post Spotify is shutting down ‘Studio 4’ internal podcasts studio appeared first on Music Ally. Source: Music ally

Spotify likes to see itself as the on-demand audio platform that will kill off ‘linear radio’, but even its audio is still linear in the sense that you choose a track, playlist or podcast and listen to it. However, the emergence of smart speakers and voice assistants has seen some experimentation around interactive audio, such […]

People (including us) have often underestimated YouTube as a podcasting platform, but it can be a powerful service for building an audience for long-form shows. The post YouTube launches its first original podcast: The Upload appeared first on Music Ally. Source: Music ally

Don’t worry, independent label Matador isn’t launching a podcast claiming that President Kennedy was actually killed by alien assassins, or that the medieval plague was started by a time-travelling Bill Gates practising for Covid-19. The history being revised in the label’s new podcast is strictly its own: a chance for artists to talk about their […]

Spotify is pushing hard in podcasts, and research firm eMarketer has predicted that this will pay off in 2020 with the company overtaking Apple for US podcast listeners. “This year 28.2 million people will listen to podcasts on Spotify at least monthly, while 28.0 million will listen via Apple Podcasts,” claimed its report. eMarketer thinks the gap […]

“I believe 100% that we’re going to see a rise of Bollywood and new types of Indian music making it into the global scene in the very near future.” Not the first prediction of this kind, but it carries extra weight given that the person making it was Spotify CEO Daniel Ek. He was talking […]

Spotify’s big podcasting moves get lots of attention in the music industry, but the company’s aggressive push into podcasts has had a bigger ripple effect. From Amazon Music buying production firm Wondery to iHeartMedia’s recent acquisition of ad-tech firm Triton Digital, lots of big players are making big moves at the moment to position themselves […]

With every music streaming service and their aunt piling into podcasts, we’re interested in some of the innovation coming from startups in that space: as a precursor to future features (or indeed acquisitions) from the big platforms. So Podz is worth checking out: it’s an iPhone app pitched as “your audio newsfeed”. What that means is it […]

If ever there were a story whose keywords were guaranteed to get Music Ally’s bulletin blocked by the music industry’s spam filters en masse, it’s this one. Well, apart from the stories about That Site launching a record label or That Other Site being used by Cardi B for a fan subscription. But anyway: Deezer has launched a […]

Hot Pod News founder Nicholas Quah is one of the sharpest analysts of the podcasting industry, so his ‘2021 Year in Preview‘ post is well worth a read. Among its predictions: more moderation rows ahead over the content of podcasts made available through big platforms like Spotify and Apple Podcasts. “I have a strong feeling […]

UMG’s Def Jam Recordings is teaming up with iHeartMedia and podcasting firm Double Elvis Productions for a new show that will feature emerging artists from the label. ‘Here Comes the Break’ is more interesting than just a showcase though: it’s a “serialised hip-hip music breaking podcast… that fuses a fictional scripted narrative with real artist […]

Amid all the music industry speculation about whether podcast listening might in the future cannibalise not just streams of music, but royalties for it too, the assumptions were of a continuing single subscription covering both forms of content. But what if Spotify were to launch a standalone podcast subscription? That’s a question the streaming service […]

Midia Research has published a blog post about ‘understanding how Spotify thinks‘, spurred by its recent announcement of its new Discovery Mode feature – and the subsequent criticism from artists. It turns Spotify’s three interest groups – investors, audience, and rightsholders and creators – into a neat Venn diagram, but a sentence further down it jumped out […]

“A few people tweeting that they’re cancelling their Spotify subscriptions does not a firestorm make,” we wrote in our news bulletin yesterday, about the initial responses to Alex Jones guesting on Joe Rogan’s podcast. Well, later that day the flames began to spread, as major media outlets picked up on Jones’s appearance despite his own […]

Music streaming service Spotify has announced its latest quarterly financial results. The company ended Q3 with 320 million monthly active users, having added 21 million during the quarter. Meanwhile, Spotify’s subscriber total is now 144 million, up from 113 million a year ago, and 138 million at the end of Q2. Spotify’s Q3 revenues grew […]

It’s open season for acquisitions of podcasting startups whose technology and/or shows seem appealing to a bigger fish. The latest example is Voxnest, a company that makes advertising tech for podcasting, and which is now being bought by iHeartMedia. Cue adspeak! “iHeartMedia, through Voxnest, will now be able to provide podcast advertisers with additional targetable inventory […]

Scooter Braun is a man with his finger in many pies, and now he’s added podcasts to his pastry portfolio. In fact, his Ithaca Holdings company has signed a podcast development deal with Spotify (described as a ‘first look’ agreement by Variety, which means Spotify will get first dibs on new shows from Ithaca Holdings). The […]

Reputable figures breaking down the global podcasts market are hard to come by, but there’s been a general consensus that Apple Podcasts (formerly iTunes) has been the biggest platform by far; that the rest of the market is very fragmented; and that Spotify’s aggressive move into podcasts meant it was growing fast to finally become […]

We don’t have space here to go into the full lunacy of the QAnon conspiracists movement, and the unwillingness of the actual US president to disavow it. Suffice to say that YouTube, Facebook and Twitter are among the big online platforms cracking down on QAnon content, but that crackdown has seen its adherents try to shift to other […]

Podcasters regularly complain about the difficulty and/or cost of licensing commercial music for their shows. With hundreds of millions of people now listening to podcasts globally, there’s a big opportunity for the music industry, if good licensing models can be worked out to put music in podcasts, while ensuring that rightsholders and musicians get paid. […]

‘The Michelle Obama Podcast’ is perhaps the most high-profile show that’s exclusive to Spotify. Well, it was until today. Spotify has announced that the show, co-produced with the Obamas’ production company Higher Ground, will now be available on “a number of additional platforms”. It didn’t say which platforms, but there’s already a listing for the show on Apple […]

“I remember looking for podcasts hosted by Black people. I think I found four in the UK!” Renay Richardson is the CEO of podcast production company Broccoli Content, and also a prime mover behind the ‘Equality in Audio Pact’, an initiative encouraging the industry to tackle “the lack of opportunities for minority talent both in […]

Back in June 2018, Music Ally wrote about a startup called Scout·fm, which was launching a ‘voice-first podcast curation service’. It had an Alexa skill that would ask people questions to understand their interests, then provide a radio-style stream of podcast episodes. The next we heard of it was early this year, when Scout·fm joined a […]

Artist Amanda Palmer has always been eager to explore new ways of connecting with her fans. The latest example is a weekly podcast, The Art of Asking Everything. It launches on 29 September with 10 episodes already lined up, and like some of the most popular artist podcasts (Jessie Ware, George Ezra etc) it will […]

Signing podcaster Joe Rogan to an exclusive deal certainly gave Spotify’s share price a boost, but it’s also created some internal headaches for the company. Vice has a story about some recent internal meetings with staff at Spotify to discuss concerns about the back catalogue of The Joe Rogan Experience. And no, this time it’s not […]

Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest in the platform has never been higher, and Twitch is welcoming artists – and their fans – with open arms. But Twitch demands […]

There have been growing complaints about copycat podcasts uploaded through Spotify’s Anchor app. That means taking other people’s podcasts and re-uploading them – often with the same artwork – as your own, in the hope of snagging some advertising revenues before you get caught. Now Anchor is cracking down on it. “This is definitely a new type […]

Veteran radio host Charlamagne Tha God is launching a new podcast network, in partnership with radio/streaming firm iHeartMedia in the US. It’s called The Black Effect Podcast Network, and is promising to create shows in genres including social justice, pop culture, sports, mental health, news, comedy, focusing on Black listeners. It’ll launch its roster of 18 […]

Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year. The unveiling happened at the major label’s first IAB Podcast Upfront presentation, with shows in categories including true crime, politics, […]

The last time we wrote about Spotify’s album-deep-dives podcast Dissect was in April, when its sixth season launched with a focus on Beyoncé’s ‘Lemonade’ album. Now it’s season seven time, and Childish Gambino is the artist under the spotlight. Specifically his 2013 concept album ‘Because the Internet’ – “a nobly expansive attempt at plumbing the catacombs of […]

Spotify paid over $100 million to exclusively license the Joe Rogan Experience, a move that caused the platform’s market cap to almost instantly spike by $1bn. Rogan’s podcast has now appeared on the platform – with “dozens” of the more controversial shows absent. At the time of the deal, Rogan was pleased by Spotify’s hands-off approach, […]

Sure, music podcasts with artists talking about their music can be interesting, but wouldn’t it be more fun to make, say, a four-part Halloween-themed musical podcast instead? Hey presto! Machine Gun Kelly has done just that. He’s working with production company Audio Up Media on ‘Halloween in Hell’, a four-part series which kicks off on […]

For Spotify, as one ‘Joe’ podcasting era begins, another appears to be drawing to an ill-tempered close. The streaming service will soon be the exclusive platform for The Joe Rogan Experience, but what about the deal it signed back in August 2018 for hip-hop show The Joe Budden Podcast? It’s not ending well. “September 23rd, […]

When we interviewed Amazon’s music boss Steve Boom earlier this year, we asked him if Amazon Music might follow Spotify’s push into podcasts. “I can’t talk much about it… we’ve been noting with interest how much time they’re spending on podcasting, but I don’t really have much to say on it,” he said. That may change […]

Having published its latest financial results this morning, Warner Music Group held its quarterly earnings call this afternoon, with CEO Steve Cooper and CFO Eric Levin fielding questions from analysis. One of those questions focused on Spotify’s podcasts expansion, and whether it’s causing tensions around the potential impact on royalties paid out to companies like […]

Spotify announced its latest financial results yesterday, with growth in listeners and subscribers at the top end of its forecasts, despite the Covid-19 pandemic. CEO Daniel Ek talked to Music Ally after the financials were announced, starting with his view on the growth. “It’s very encouraging. Already last earnings call we were seeing a lot […]

Joe Rogan, Kim Kardashian West, Michelle Obama… and now Addison Rae. Spotify’s lineup of podcast exclusives continues to swell, with Rae the latest to join its roster. She’s currently the second most popular star on TikTok with 51.4 million followers – behind only Charli D’Amelio’s 72.6 million – and now she has a deal with Spotify’s […]

We reported recently on production company Broccoli Content’s launch of an ‘Equality in Audio’ pact to change the lack of diversity in the podcasting industry. Spotify was one of the companies signing up – admittedly after a bit of public nudging from Broccoli Content boss Renay Richardson – and now the streaming service has published some research that shows […]

Advertising industry body the IAB has published its latest figures on the podcast ads market in the US. “With an expected growth rate of 14.7%, US podcast advertising revenues are nearing the $1bn mark,” it claimed. Are they really, though? The report doesn’t actually give a figure for its 2020 revenue prediction, but it does […]

Pitbull is the latest artist looking to do more with livestreaming and video content, and he’s found a partner to help. He’s working with US firm LiveXLive in a “multi-year revenue-share content partnership” that will see Pitbull play a series of pay-per-view livestream concerts, while also launching a video podcast (or ‘vodcast’). The latter will […]

More than 15 million people follow Spotify’s ‘Global Top 50’ music chart, making it an important discovery channel on the service. Now it’s looking to do the same thing for podcasts, albeit locally. This afternoon, Spotify is launching podcast charts in 26 countries, including the US and UK. The format mirrors its music rankings: the […]

Podcasts have sent Spotify’s valuation soaring in recent weeks, but they’re also starting to generate income for the company. Yesterday, it announced a ‘strategic podcast advertising partnership’ with advertising giant Omnicom Media Group, which sees the latter committing a $20m spend for the remainder of 2020. Note, this is a drop in the ocean of […]

Podcasts are firmly part of our media diet – with some turning into huge brands and others happy to cater to the most niche of interests.  The podcast economy boom is now so great that not only did Spotify pay $100m to secure the exclusive licensing deal for the enormously popular Joe Rogan Experience podcast, […]

In the music industry, arguments over creators and ownership tend to focus on master recordings and publishing rights: how musicians can retain them from the start, or get them back later in their careers. Interestingly, there’s a similar debate starting in the podcasting industry.  As The Verge explains, it’s not just about the rights, but […]

Spotify is trying something new around podcast advertising: ‘in-app offers’. It means that when someone’s listening to a podcast and hears an ad from a sponsor with a particular offer, they’ll also be able to tap on a link to redeem that offer from within the podcast’s episode page in Spotify’s mobile app. “Most podcast […]

Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music for them that is holding back their creative potential. Yet beyond that knotty problem, the sector is still an […]

Last October, we reported on the latest podcasting joint venture by Sony Music: British company Broccoli Content, led by producer Renay Richardson. Its shows include ‘Anthems’, ‘Money 101’ and ‘Your Broccoli Weekly’, with a mission to tackle “the lack of opportunities for minority talent both in front and behind the mic”. Now the company has launched an […]

Spotify’s ‘Sound Up’ program aims to help people from underrepresented backgrounds take their first steps into the podcasting world. 60 people have so far gone through its program in the US, UK, Germany and Australia, with more than 20,000 having applied over the first two years of the scheme. Now Spotify is launching the third […]

Stitcher is one of the longer-established podcast services, and now it has published a report exploring some of the podcasting trends of 2020 (and the last decade) based on its data. Among the points: nearly 7m podcast episodes were published to Stitcher in 2019 alone; the top genre that year was true crime; the average […]

Licensing music for podcasts is a bit of a tangle. We know that. But how many podcasts are using music, be it licensed or unlicensed? That’s data that analytics firm Pex has been ferreting out for its latest study, announced in a series of tweets yesterday. “To date we indexed 32,402,790 unique podcast episodes. 5,447,823 of those contained […]

People often ask how the economics of podcasting work. Well, here’s how they worked for Spotify yesterday. The streaming service announced an exclusive licensing deal with one of the biggest podcasts, The Joe Rogan Experience. The Wall Street Journal claimed the deal was worth “more than $100 million”, but the ensuing spike in Spotify’s share price added […]

Spotify, Pandora, Deezer and other music services are thinking hard about how to make it easier for listeners to discover podcasts that they might like. Now tech firm Gracenote is launching something that could help: “a standardised and enriched dataset enabling powerful navigation, search and discovery of more than 35 million podcast episodes across all […]

Spotify’s next move in podcasts will be letting people watch as well as listen. The Verge reports that Spotify is running tests with YouTube stars Zane Hijazi and Heath Hussar for their ‘Zane and Heath: Unfiltered’ show. “The global test, which allows the creators to upload their recorded video footage to the app, will show up for […]

Spotify unveiled its latest personalised playlist yesterday, although for now ‘Daily Wellness’ is only available in the US and UK. Like ‘Your Daily Drive’ which launched in June 2019, the new playlist blends music and podcasts, except the focus now is on helping listeners find “positivity, mindfulness, or peace” throughout the day. Also new: ‘Daily Wellness’ […]

Remember the days when you couldn’t stream Beyoncé’s ‘Lemonade’ album anywhere except on Tidal? The album eventually made it to other streaming services (including Spotify) in April 2019, three years after its initial release. More evidence of times having changed: ‘Lemonade’ is the subject for the latest season of Spotify’s music podcast ‘Dissect’, with two episodes […]

In January, we reported on Spotify’s announcement in the US of its ‘Streaming Ad Insertion’ [SAI] technology: a system to boost advertising within its original and exclusive shows by giving brands and podcast makers alike more data on listeners and ad performance. Now SAI is rolling out elsewhere in the world, starting in Germany. The location is no […]

Spotify has a new plan to get people listening to podcasts, and it follows the blueprint of its music service in its focus on human curation. The company has launched three podcast playlists initially in six countries: the US, UK, Germany, Sweden, Mexico and Brazil. ‘Brain Snacks’ will focus on the educational side of things […]

There’s been a certain amount of debate in the last fortnite about whether music streaming isn’t, in fact, getting a spike in usage as more people work from home. Here’s some more possible context for that: perhaps non-radio audio is what’s getting a bit of a hit. Podcast analytics firm Podtrac has been looking at […]

Spotify may be booting DJ apps off its music API, but the company is also launching a new API for another part of its business: podcasts. “Today, we launched a new podcast API for developers. This will allow developers to explore and build unique experiences to help your shows reach new listeners in new ways,” explained Spotify […]

What to call them. Podboots? Notcasts? Vice has run a fascinating piece on the Trojan horse world of podcasts on Spotify that are smuggling unlicensed music onto the platform. Vice has trawled Spotify’s music podcasts category and found a range of shows, with names like idk im high, boyband nostalgia and the less i know the circle […]

In October last year, we wrote about an 89-episode podcast that suddenly appeared on Spotify, with every episode consisting simply of a demo, remix or rarity from Britney Spears – clearly NOT an official project. It was quickly removed from the platform. Now Pitchfork has published an investigation suggesting that ‘bootleg podcasts’ are a wider problem that Spotify is […]

A Spotify regulatory filing has confirmed how much it’s paying for media and podcasts group The Ringer: “Cash consideration totaling approximately €130 to €180 million, a portion of which is deferred, subject to closing adjustments”. That’s between $141m and $196m. The filing, which is a more detailed version of the shareholders letter in which Spotify announced its […]

Spotify published its latest quarterly financial results earlier today, followed by an earnings call with analysts in which CEO Daniel Ek talked about its just-announced acquisition of media and podcasts firm The Ringer. “If you up-level this conversation and think 10 years out, the trend we’re investing in is that radio is moving online, because […]

Sony Music’s thirst for podcast partnerships shows no signs of being quenched. This morning, the major label has announced its latest such alliance, with veteran UK-based radio and podcasts production company Somethin’ Else. “Under the agreement, Somethin’ Else will work with Sony Music to expand its leadership position in the UK market. In addition the […]

British radio DJ Clara Amfo has launched a new podcast called ‘This City’, which will see her explore the streets of London “through the eyes of some of the city’s most recognisable names”. Available on all the usual podcast platforms, the interesting thing about it is that the podcast’s producer is Sony Music UK’s 4th […]

Hot Pod News is one of the most respected sites covering the podcasting industry, so its predictions for the market in 2020 are worth perusing. Among the trends it expects to make headlines this year: competition between Apple and Spotify. “At the end of the day, the competition is about getting users, audiences, and listeners into respective […]

This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry growth; the European Copyright Directive and Music Modernization Act; Spotify’s two-sided marketplace; Apple Music’s bundled future; […]

Another day, another new music-podcast announcement. Spotify in particular has been throwing a lot of money, time and marketing effort at original podcasts this year. The latest example is a show focusing on the rise (and recent fall) of rapper Tekashi 6ix9ine. It has been created in partnership with Complex. Infamous: The Tekashi 6ix9ine Story […]

Podcasts are already one of the uses for smart speakers, but that activity could be boosted in the US by the latest announcements from Amazon. From last Friday (13 December) it became possible for American Alexa customers to ask for podcasts as well as music. Interestingly, Amazon’s announcement only included Apple, with more than 800k podcasts […]

Sony Music really is serious about this podcasts business. The label has already launched two joint-ventures with podcast producers this year, as well as building internal teams to develop (and commercialise) spoken-word shows. Now it has announced a strategic investment in an existing podcast production firm, Los Angeles-based Neon Hum. Its hits include ‘Bag Man’, ‘The […]

Streaming services are going in all guns blazing with podcasts and the major labels are following suit. In April, Universal Music Group announced a partnership with podcast publisher Wondery to develop original podcasts based on the label’s catalogue, artists and labels. Sony Music has launched two podcast-focused joint ventures, and recently unveiled its US leadership team for podcasts. […]

Details have emerged about the team Sony Music is putting together in its New York office to produce and make money from podcasts. An internal memo from execs Dennis Kooker and Tom Mackay outlined the four key executives working on what they describe as a “key area of creative and business development”. They are: SVP […]

Research firm Edison Research has won plenty of friends with the reports that it publishes with NPR: ‘Smart Audio Report’ tracking US usage of smart speakers, and more recently the ‘Spoken Word Audio Report’ exploring consumption of podcasts and other non-music content. Now it’s launching something new: a ‘Podcast Consumer Quarterly Tracker’ that will survey […]

Spotify India has announced its first batch of platform-exclusive podcasts: cricket-themed 22 Yards hosted by popular television anchor Gaurav Kapur, dating and relationship advice-focused Love Aaj Kal (Love Today and Tomorrow) from journalists Aastha and Ankit and fictional detective series Bhaskar Bose narrated by radio host and actor Mantra. Each of the podcasts, which are […]

It would be wrong to generalise that ‘labels’ are unhappy with Spotify’s push into podcasts. It’s true that some executives do view the strategy with suspicion, as a development that will cannibalise both music-listening and royalties paid to rightsholders. But others accept Spotify’s argument that expanding the range of audio on its service will boost […]

Hot Pod News is an excellent news site for anyone trying to get under the skin of the fast-evolving podcasting industry, and its latest feature shows why. The site has been surveying its readers on their current frustrations with the way the podcasts world works, all anonymously. It’s a collecting steam-venting that will make useful reading […]

Sony Music Entertainment is partnering with satirical website The Onion to launch a new daily podcast in 2020. ‘The Topical’ will go live in January and will deliver daily sideswipes at the news and current affairs. It’s part of a wider trend towards shorter, daily podcasts that fit neatly into people’s work and home routines. […]

Research firm eMarketer has published some new estimates and predictions for the size of the US digital-audio market – music-streaming, podcasts, online and satellite radio. The big claim is that by 2020, American adults will be spending more time listening to that than to traditional radio for the first time – averages of 83.9 daily minutes and […]

Pex isn’t a startup we’ve written much about for Music Ally thus far, but it’s one of the more interesting companies in the current music ecosystem – not just because of what it’s doing now, but for how its technology might be used in the future. The company’s business is “independent video and music analytics and […]

Lead: Lil Nas X might have broken on TikTok but it was his deft use of multiple remixes (and collaborations) that kept ‘Old Town Road’ in the air throughout most of 2019. He claims he has 25 remixes of follow-up track ‘Panini’ ready to go, although this might prove to be the most high-profile case […]

“It’s Britney Bitch!” is all the blurb you get in the ‘About’ section of a new podcast that launched on Spotify on 7 October – all 89 episodes of it. And each episode lasts for less than five minutes… because they’re songs: demos, remixes and other rarities from Spears’ career. Oh, and there’s been no official announcement, […]

Hozier is the latest artist to launch his own podcast, ‘Cry Power‘ although in this case he has some heavyweight backing: from activism platform Global Citizen. That’s a guide to the show’s content: “The podcast series will see Hozier speak with musicians, artists, writers, campaigners about how to take action and change the world,” according […]

Spotify has launched the fifth season of its music-focused podcast ‘Dissect’, which focuses on a single album every series. It has previously covered albums by Kendrick Lamar, Kanye West, Frank Ocean, Lauryn Hill and Tyler, the Creator (Lauryn Hill’s was a ‘special mini-series’, by the way, which is why the new season is the fifth […]

More artist podcasts? You got ’em! Country trio Midland have launched their own spoken-word show called ‘Set It Straight with Midland‘. It sounds fun too: rather than promote the band’s music, each of the first season’s 10 episodes will investigate a famous, strange story from country-music history, starting with the theft of Gram Parsons’ corpse. […]

Oakland-based singer/songwriter mxmtoon has built an audience of 3.6 million listeners on Spotify – aided by slots on playlists including New Music Friday, Lorem and Alone Again. Now she’s getting a different kind of support from the streaming service: its Spotify Studios division is making an eight-episode podcast all about her. It’s called ’21 Days […]

If you read our report of the event we ran with the BPI in June, you’ll already be well aware that licensing music for podcasts is… challenging. Now Billboard has published an interesting feature outlining some of those problems in more detail. It explains some of the basics: for example that licensing a song for a podcast is […]

Of all the possible topics for a major-label press release landing in Music Ally’s inbox, Jeffrey Epstein is definitely the most surprising. The late financier, who took his own life last month while awaiting trial on sex trafficking charges, is the subject for the first show being made by Three Uncanny Four Productions, the podcast-production […]

The production lines are rolling for Spotify’s recently-acquired podcast studios, Gimlet and Parcast. Yesterday each had a brand new podcast to announce. Gimlet’s is called ‘The Journal’, and is a partnership with the Wall Street Journal for a daily show about “money, business and power”. That daily cycle could be important: it’ll generate useful content that […]

When Music Ally and British industry body the BPI held an event about music and podcasts earlier this year, one of the main talking points was about the difficulty of licensing music for podcasts. “Rights are a disaster,” being just the snappiest summary of the current situation. Now podcasting-industry site Hot Pod News has been talking […]

We reported yesterday on the launch of a new, daily true-crime podcast by Spotify’s recently-acquired Parcast studio. Now Spotify is launching another daily podcast – in Colombia. It’s called ‘El Primer Café‘, and the show is a collaboration with Colombian newspaper El Tiempo. Co-hosted by broadcast journalist María Beatriz Echandía and DJ / podcaster Félix […]

Spotify paid around $56m to acquire podcast production firm Parcast earlier this year, so what is the streaming service getting for its money? This week, it’s getting a brand new podcast called ‘Today In True Crime’, which as the name implies, will be a daily show. “Crime never takes a day off, and neither do we,” as […]

Spotify just brought its podcast analytics out of beta, but now Pandora is making its latest move in spoken-word content: by inviting podcasters to submit their shows to its platform. The tool is available within Pandora’s Artist Marketing Platform (AMP) website, with podcasters able to submit their shows’ RSS-feed URLs, answer “a few easy questions” about their […]

In early October 2018, Spotify launched a version of its analytics for podcasters, offering data on their listeners, ‘starts’ and streams – in beta. Now the tool is coming out of beta, and is thus available to anyone distributing their podcast through Spotify. More than 100k podcasts are already accessing the data through its beta, Spotify […]

Himalaya is one of the independent podcast apps battling to sign up listeners, and like rival Luminary it launched earlier this year with a very-big funding number: $100m of backing, with its lead investor being Chinese podcasts giant Ximalaya. Now the company is ramping up its original production, spinning out an entity called HiStudios that will focus […]

Spotify may suck up much of the media attention around music streaming’s intersection with podcasts, but the company’s rivals are all making their own moves too. Witness two deals announced last week that involve Deezer, which will significantly beef up that service’s catalogue of spoken-word shows. The first is with Libsyn, a company that distributes […]

Music Ally reported on Spotify’s latest financial results last week, but the official filing has revealed a bit more information on the company’s recent acquisition of podcasts producer Parcast. Spotify paid €36m in cash and €13m ‘related to the estimated fair value of contingent consideration’ – €49m (around $55m) in total. However, Spotify also said that “the […]

In Spotify’s earnings call with analysts last week, CEO Daniel Ek said that listening to music-focused podcasts has been growing fast on the platform: “If you look historically at podcasting that’s not been a big category, but it’s becoming a bigger one,” he said. It’s no surprise, then, to see the steady flow of new music-podcast announcements […]

Spotify’s advertising revenues grew by 34% to €165m in the second quarter of this year, and while that’s less than 10% of the company’s overall turnover, ads and the free tier ‘funnel’ continue to be of high strategic importance for Spotify. Hence its continued investment in new features, including the launch yesterday of ‘Interest Targeting […]

It’s notable how little research is publicly available on the size of the podcast audience globally. Ovum is the one research firm to have published estimates. Having previously claimed that there were 484 million [monthly] podcast listeners at the end of 2017, it now expects this to grow to more than one billion listeners in […]

It won’t be long before more Brits are listening to podcasts than are listening to music downloads, judging by the latest figures published by UK radio-industry body Rajar. Its latest survey suggests that 16% of Brits aged 15+ now listen to podcasts, compared to 18% who listen to digital music tracks. The tipping point has already been […]

Castbox is one of the independent podcasting apps that people can use to find, follow and listen to shows on their smartphones and smart speakers. Now it’s launching an interesting new feature for podcasters: the ability to stream live, and solicit donations from their listeners. The feature is called Livecast, and will help podcasters to […]

It’s no secret: Spotify’s earnings calls aren’t meant to be interesting. They’re an exercise in repeating key corporate messages; parrying tricky questions; and striving not to say anything that will spook the Wall Street or music-industry horses. CEO Daniel Ek isn’t the kind of executive who lurches off-piste with controversial, off-the-cuff opinions, and CFO Barry […]

Canadian artist Leslie Feist (or rather: Feist) is the latest musician to launch her own podcast. It’s called ‘Feist’s Pleasure Studies’, and is a partnership with media company Talkhouse and women’s podcast network Earios. The show is described as a “spiritual companion” to Feist’s 2017 album ‘Pleasure’. Here’s the pitch: “Indie icon, Feist, knows a […]

Hands up if you saw this coming: Apple is preparing to get into the original-podcasts game, challenging Spotify with “plans to fund original podcasts that would be exclusive to its audio service”. That’s according to Bloomberg, which reports that Apple has “reached out to media companies and their representatives to discuss buying exclusive rights to podcasts”. […]

‘Are you ready for Spotify: The Game Show?’ asked a report on MBW earlier this week. Insert your own jokes based on ‘Jeopardy’, ‘The Price Is Right’ and/or ‘Deal Or No Deal’ here, obviously. The story is based on a job ad for a ‘Reality Formats Lead’ at Spotify, working on reality podcast development for […]

There’s a new music-focused podcast in town, and it wants to help musicians safeguard their wellbeing and health. The podcast is called Elevate Music Podcast, and it’s the result of a partnership between production firm Wisebuddah; health and wellbeing service Elevate Music; and charity Help Musicians. The first season is due to tun to 15 […]

The Chinese government has launched a crackdown on audio apps, with one prominent music-streaming service included. The Cyberspace Administration of China (CAC) announced that 26 audio platforms that spread “historical nihilism and obscene pornography” are the first batch of services it has taken action against. The announcement promises a “comprehensive centralised rectification of the audio industry” that […]

Spotify’s big podcasts push is eliciting mixed feelings within the music industry, as our recent survey showed: some people worry that it will draw attention (and revenues) away from music, while others think it will help Spotify grow as a platform and thus grow for its music partners. Analysts, meanwhile, are welcoming the development. Business […]

One of the quirks of the podcasts market in 2019 is that ‘downloads’ is still an important metric, even as the likes of Spotify and Pandora have made ‘streams’ a bigger part of the market. Still, downloads count, and one of the established music podcasts just announced a new milestone. ‘And The Writer Is…’ is […]

Podcast production studio Wondery was founded in 2016, and is best known for shows including Dirty John – recently made into a Netflix TV series – American History, Business Wars and Dr Death. Wondery is also one of the biggest independent podcast publishers in the US, with a monthly audience of 7.4 million Americans in March 2019, and […]

Spotify’s latest feature for brands advertising on its service is ‘podcast listener targeting’. It launched in 10 countries on Friday: the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and Australia. “With this feature, enterprise brand marketers will be able to reach Spotify Free users who have listened to podcasts on Spotify, verified by […]

There are a number of popular genres in the podcasts market: true crime, comedy, sports, politics and technology among them. But music is also a thriving genre, with a variety of sub-formats exploring songs, artists and the culture around music. We’ve chosen some of the most popular and/or inventive shows, which make a great starting […]

Some Spotify subscribers have had its mobile app’s redesigned ‘Your Library’ screen for a while now, but as of yesterday it began rolling out to all of the service’s premium users. As we reported before, the screen now has two main tabs, ‘Music’ and ‘Podcasts’, with the latter providing an easier way for people to […]

There are big opportunities for the music industry in podcasts, but one of the big barriers is licensing: the cost and complexity for podcasters of securing the rights to actually play music in their shows. This was one of the clearest points made last night at the BPI and Music Ally’s ‘Pod Only Knows’ event […]

Last year, Spotify ran a New York accelerator program called ‘SoundUp’ for women of colour with ambitions to launch their own podcasts. It has since been repeated elsewhere in the world. Now it’s heading back to New York for its second year. 10 women will be chosen for the five-day program, with a panel of […]

Around 62 million Americans are listening to podcasts on a weekly basis, according to the latest edition of Edison Research and Triton Digital’s ‘The Infinite Dial’ report, which was published in March 2019. Another research firm, Ovum, predicts that there will be more than one billion podcast listeners globally by 2020. No wonder music-streaming services […]

“Do You Need Your Own Podcast?” asks Spotify’s latest blog post aimed at artists. The tone of the article is clearly encouraging them to give it a go, ideally via Spotify’s own Anchor podcast-creation app, which it acquired earlier this year. “A podcast is a great way to establish your personality as an artist and expand […]

Soundtrap is the cloud music-studio startup that Spotify acquired in November 2017. Since then, the tool has continued to develop, including partnerships with schools and collaborations between emerging artists. Now it’s also part of Spotify’s push into podcasts, with the launch of something called Soundtrap for Storytellers. Spotify is describing it as “a cloud-based one-stop shop […]

Spotify is testing a design tweak to its mobile app that gives podcasts more prominence in the ‘library’ screen for its listeners. Bloomberg reported yesterday that the new layout involves two main tabs at the top of the screen to switch between ‘Music’ and ‘Podcasts’, with sections for new episodes of shows that you follow; shows that […]

Spotify and Pandora are throwing their energies into podcasts… but now so is the largest major label, Universal Music Group, via a partnership with podcast publisher Wondery. The pair have signed a deal to develop original podcasts based on the label’s catalogue, artists and labels. No specific shows have been announced yet, but when they […]

In recent years, the traditional discipline of radio-plugging has been joined by playlist-plugging, with people who specialise in pitching tracks to streaming services’ playlist curators. Now get set for a new variant: podcast-plugging. British radio-promotions firm Blueprint Radio has launched a new division called Blueprint Pods, which it says will focus on matching artists “with podcasts […]

Music Ally wrote about Luminary earlier this year: it’s a US-based podcasting startup that emerged from stealth mode brandishing pre-launch funding of $100m, plus plans to launch more than 40 podcasts with hosts like Lena Dunham, Malcolm Gladwell, Trevor Noah and Conan O’Brien. But the company was more than just a podcast production-studio: it had plans […]

Music Ally is thinking about podcasts a lot at the moment, given the interest in that world from Spotify, Pandora and other music-streaming services. These companies have the chance to innovate around content, technology AND business models for podcasts, so we’re keeping an eye on interesting stuff that independent companies are up to around those […]

British broadcaster the BBC has just published its ‘annual plan’ for the next year, outlining its strategic priorities. One of them is its BBC Sounds app, which the corporation says has now been downloaded more than 1.8m times in the UK, and attracts a weekly audience of more than one million listeners. “A major part of our […]

Amid all the excitement around new distribution platforms for podcasts, there are also some tensions. For example, British broadcaster the BBC has pulled its catalogue of shows from the Google Podcasts app, as well as Google Assistant. The Beeb explained why in a blog post. “Last year, Google launched its own podcast app for Android users […]

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]

Soon, it’ll be quicker to list the music-streaming services that *aren’t* streaming into podcasts as an additional content format. Middle Eastern / North African service Anghami is the latest, having added more than 250 shows from more than 40 local podcast studios, as well as global shows from outside the MENA region. “The local podcasting community is […]

Fresh from being bought by Spotify, the staff of podcasting firm Gimlet Media have announced plans to unionise – which would make them the first US podcasting company to do so. “As Spotify’s reported $230 million acquisition of Gimlet makes clear, however, Gimlet is no longer the small, scrappy operation memorably documented on the first […]

We’re not sure how well-known Fearne Cotton is outside the UK: in Music Ally’s homeland she’s become a familiar face and voice through her TV and radio broadcasting. Now she’s become the latest curator on Apple Music. This is a proper partnership: Cotton is maintaining four different playlists on the streaming service, which is promoting […]

If you’re reading this, Daniel Ek and team, we have another idea for what the existing podcasts ecosystem is missing: traditional British boozers! But UK band Blossoms are here to change that with the launch of their own ‘Blossoms Pubcast’, recorded in the pub in Stockport that inspired the band’s name. “In the first episode Tom, […]

We know Spotify is splashing up to $500m on podcast acquisitions this year, but the company’s wider strategy around spoken-word content is also coming together. The Verge has done a good job of bringing together the various strands of Spotify’s plans, including recent comments from various executives. It includes the company’s determination to bring its music-discovery algorithms […]

Another day, another podcasts startup attracting significant investment, amid the wider excitement around the spoken-word format. This time it’s a Los Angeles-based startup called Luminary, which is launching a slate of more than 40 podcasts including the likes of Lena Dunham, Malcolm Gladwell, Trevor Noah and Conan O’Brien as hosts. What’s more, the New York Times reports that […]

For people who aren’t using iTunes or Spotify to get their podcasts, Pocket Casts is one of the better independent podcast apps. Now it’s making an interesting leap from smartphones to smart speakers, courtesy of its new Alexa skill. “You can play any of your podcasts by name, ‘Alexa, ask Pocket Casts to play the latest […]

US radio group iHeartMedia has announced its latest acquisition: a Greek company called Radiojar, which offers “a centralised, cloud-based audio playout platform”. According to iHeartMedia, the deal gives it “a platform to easily combine or parse individual audio elements such as DJ voice tracks, music and broadcast spots to create, manage, distribute and monetise streams, […]

Pretty much every social-media service now has ‘stories’ as a format, so why shouldn’t music-streaming services? However, Pandora’s launch of a ‘stories’ feature isn’t what you might expect (i.e. short video clips that expire after 24 hours). Instead, it’s a format that blends podcasts with playlists. “Podcasts can tell stories about music, but generally don’t include full […]

“We’re entering the Golden Age of Podcasts” claims a headline on a blog post by Chartable, a company that focuses on podcast analytics. This is based on an online survey conducted by the company recently, which aims to track some trends in the US podcasting market. Among them: 10.8% of respondents report listening to podcasts every […]

Spotify has made it clear that podcasts are just its first push into non-music content, so what’s next? A blog post by the company highlighting its ‘Word’ category offers some hints. “A category home to recordings of everything from poetry to guided meditation, audiobooks, and short stories,” as the post puts it.  We floated the idea of […]

When Spotify announced that it was buying podcast companies Gimlet Media and Anchor, it declined to say how much it was paying, other than that they were part of a wider $400m-$500m earmarked for podcast acquisitions. “We’re not commenting on that today, because we have other transactions in the works, and I don’t want transactions […]

It was clear last week just how much welly Spotify is willing to put behind podcasts in the year ahead, with up to $500m earmarked for acquisitions of tech and content – including its deals for Gimlet Media and Anchor. Now Spotify has announced details of its next original, exclusive podcast: an eight-part documentary called […]

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers while offering the desperate and gullible a quick fix. But the platforms are getting wise to […]

It’s the week for big podcasting news. Spotify has made waves with its acquisitions of Gimlet Media and Anchor, but other podcasting firms are also capitalising on current interest in the medium. US startup Himalaya Media, for example, has raised $100m in funding to push its podcast-listening app and distribution platform. The app launched in […]

Rumours that Spotify was about to shell out $200m-plus on podcast production company Gimlet Media were correct: the acquisition was announced today. But Spotify is also buying a second company, Anchor, which makes an app that people can use to create their own podcasts. The value of the acquisitions has not yet been announced (Spotify […]

It’s not just the likes of Spotify, Deezer and Pandora trying to take a bite out of traditional radio by moving into podcasts. Indian streaming service Hungama Music is following suit with the launch of what it’s terming ‘original audio programming’. That means radio-style shows in languages including Hindi, Telegu, Punjabi, Bengali and Marathi, but starting […]

Spotify’s push around podcasts at the CES technology show last week included the release of some new figures about how people are listening to this content on its service. “On Spotify, we saw listening increase by 175% over the last year,” explained the company in a post on its Spotify for Brands blog. And yes, […]

Besides having a party with posh food and Rita Ora, Spotify’s presence at the CES technology show in Las Vegas this week has seen podcasts loom large. We reported earlier this week on its announcement of a new, exclusive deal with journalist and broadcaster Jemele Hill to launch a new podcast on Spotify. Now the […]

Jemele Hill used to be a host on sports TV network ESPN, and was in the news herself last year when she tweeted that “Donald Trump is a white supremacist who has largely surrounded himself w/ other white supremacists”. Hill left ESPN in September and subsequently joined The Atlantic, but now she’s also signed a […]