Behind The Campaign :: Ayra Starr

Afrobeats singer Ayra Starr released her debut album, 19 & Dangerous, in 2021 and started to build a presence outside of her home country of Nigeria, working with Mavin Records and Platoon to achieve this. Krish Kudhail (senior artist marketing manager at Platoon) and Claudia Arach (streaming lead at Platoon) explain how TikTok was prioritised […]

Apple has quietly released a Platoon for Artists app

Apple appears to have released a new music-related app this week, although without the fanfare that would usually accompany such a launch. The post Apple has quietly released a Platoon for Artists app appeared first on Music Ally. Source: Music ally

Platoon is co-launching a lo-fi label called Arden Records

The rise of lo-fi hip-hop has been headed by YouTube channels like ChillHop Music and ChilledCow (recently rebranded as Lofi Girl). It’s interesting to see other players getting involved though, including Apple’s artist development subsidiary Platoon. It’s a partner in the launch of Arden Records, a new label focusing on lo-fi music co-founded by Nepali […]

Denzyl Feigelson and Troy Carter talk artists, labels and music industry evolution

Q&A and Platoon are two of the most interesting new artist-focused music companies to emerge in recent years, and we had their founders Troy Carter and Denzyl Feigelson in conversation at Music Ally’s Sandbox Summit Global conference today, interviewed by Music Ally CEO Paul Brindley. From working with top artists at early stages of their […]

Independent artist Aaron Smith gets push from Spotify and Apple

Congratulations are due to independent artist Aaron Smith, whose debut track ‘Unspoken’ has (as MBW noticed on Friday) gone in with a bang at the top of Spotify and Apple Music’s flagship new-music playlists in the UK. ‘Unspoken’ was the very first track in New Music Friday UK on Spotify and Best Of The Week on […]

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