Every December, our final Sandbox report of the year highlights the best, most original and most impactful music marketing campaigns from around the world. The post Call for entries :: Music Ally Sandbox Marketing Campaigns of the Year 2022 appeared first on Music Ally. Source: Music ally

Music Ally and Amazon Music have launched a free five-course educational video series called the Amazon Music for Artists Pro Series. The post Amazon Music and Music Ally launch Amazon Music for Artists Pro Series appeared first on Music Ally. Source: Music ally

About Music Ally: Music Ally is the global leader in digital marketing training for the music industry, having trained thousands of industry professionals and artists. A knowledge and skills company, it provides insight to the major labels, indies, publishers, as well as artists and managers. Music Ally’s mission is to help the music industry embrace […]

Earlier this month, Music Ally teamed up with British industry body the BPI for an online event called ‘Feeling Good’ about the intersection of music, fitness/wellbeing and technology. Now we’ve published a tie-in report, which you can download for free here. In it, we’ve explored some of the companies who’ve been innovating in these areas, from […]

There’s been a radical shift in the way we make, deliver and experience music over the last decade, driven by innovation and partnerships between the music and technology industries. Innovation isn’t just about the biggest tech companies though: the music industry has its arms open wide to talented music-tech startups of all kinds. That’s why […]

In the Music & Tech Springboard series of videos we’ve produced with the BPI, we’ve heard from collecting societies, lawyers, advisors, accelerators and incubators, and labels about their advice for music/tech startups. But what about hearing from some startups themselves? That’s what this video does. A group of British startups who’ve all signed licensing deals […]

Technology and music may be two separate industries, but there are a number of people whose jobs revolve around bridging the gap between the two: helping startups to understand the strategies and priorities of rights holders, and helping rightsholders to grasp the needs of startups. It’s not uncommon to find these advisors working with one […]

If a music-tech startup’s product or service involves making the actual music available, that company will need licences for the music. Understanding how licensing works is one of the first and most important things that these startups need to understand. At its simplest level, that also means understanding whether you need to be talking to […]

Like any industry, music has its own set of trade publications and websites that are pored over by executives and staff in the labels, publishers and collecting societies. Meanwhile, there’s also a thriving technology industry media covering startups of all kinds, music/tech included. Getting featured by key media, from news stories and founder profiles to […]

As you’ll have noticed, livestreams are all the rage right now, as artists look for a way to perform for and chat to fans (and perhaps to find a new income stream) in lieu of cancelled tours and festivals. This Thursday, Music Ally is holding a free webinar called ‘Bringing Live Online’ – kindly supported by […]

Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however, more global and the genres it covers will naturally expand as it grows internationally. […]

Music Ally has been writing about the digital-music market in China for more than a decade, tracing its development from an almost-entirely unlicensed territory through to today, when China is the seventh biggest recorded-music market in the world, with hundreds of millions of people using streaming services from companies like Tencent Music and NetEase. In […]

Music Ally is many things to many people. Some know us only for the free articles we post on this website; others for our subscription-based bulletin and reports; and others for our training, events, consultancy and/or marketing work with artists. We thought now would be a good time to put those pieces together and explain […]