Spotify beta tests new marquee management tool in the US

Marquee is Spotify’s marketing tool for promoting an artist’s new album to people who’ve listened to them – the full-screen pop-ups that appear over its mobile homescreen. Now Spotify is beta testing a new campaign management tool for marquee in the US, which will make these ads (well, ‘sponsored recommendations’) self-service. The tool will take the form […]

Spotify releases Marquee stats including 20% conversion rate

‘Marquee’ is Spotify’s tool that pops up in its mobile app suggesting that people listen to a new release by an artist that they like. In the US and Canada, it’s currently being beta-tested as a paid advertising slot. Now Spotify has launched a new web page promoting the feature itself, including some stats on those […]

Aller à la barre d’outils