Lyte tests ticket reservation tool for return of physical gigs

A lot of physical concerts have been cancelled during the Covid-19 pandemic, but it’s been heartening how many fans have held onto their tickets for the ones that have been postponed – even those delayed for a year or more. Now ticketing firm Lyte has developed a tool that capitalises on this loyalty in a different […]

Ticketing exchange Lyte announces a $15m funding round

Here’s a new buzzphrase for the live-music industry: ‘post-primary ticketing’. What’s that? According to ticketing firm Lyte, it’s “private label ticketing services offered to fans by the most iconic sports and entertainment brands… a platform that addresses the customer needs ignored by the traditional secondary market, and it does so in a way that is […]

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