Lo-fi hip-hop brand ChilledCow rebrands as Lofi Girl

ChilledCow is one of the most well-known lo-fi hip-hop brands that have grown on YouTube and streaming services with their mixes for studying, working and/or relaxing to. But the most recognisable aspect of ChilledCow wasn’t, in fact, a cow – it was the animated girl studying in its YouTube videos while her cat lazed on a […]

Sandbox Issue 264: Lo-fi, hi-impact – how lo-fi hip hop brands are chilling out millions of devoted listeners

Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to. We explore how this unassuming background music has quietly grown into an enormous DIY empire, how mood music is resonating with […]

Will Smith has joined the lo-fi hip-hop YouTube bandwagon

In the Q1 2020 edition of our Music Ally Report (which you can read here if you missed it) we looked at ‘the hi-power growth of lo-fi hip-hop playlists’ on YouTube and Spotify alike. Round-the-clock streams of chilled-out hip hop have attracted millions of subscribers to YouTube channels run by curators like ChilledCow and Chillhop Music, […]

MooTube: ChilledCow lo-fi hip-hop channel returns to YouTube

Earlier this year, we pointed you in the direction of an article exploring how 24-7 lo-fi hip-hop YouTube livestreams make their money. It’s still well worth a read, if you missed it at the time. Now one of those channels, ChilledCow, has been making headlines after it was temporarily suspended by YouTube – a suspension that turned out […]

Aller à la barre d’outils