Lo-fi hip-hop brand ChilledCow rebrands as Lofi Girl

ChilledCow is one of the most well-known lo-fi hip-hop brands that have grown on YouTube and streaming services with their mixes for studying, working and/or relaxing to. But the most recognisable aspect of ChilledCow wasn’t, in fact, a cow – it was the animated girl studying in its YouTube videos while her cat lazed on a […]

Sandbox Issue 264: Lo-fi, hi-impact – how lo-fi hip hop brands are chilling out millions of devoted listeners

Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to. We explore how this unassuming background music has quietly grown into an enormous DIY empire, how mood music is resonating with […]

The latest player in the lo-fi hip-hop YouTube game is… Pepsi

Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn’t it be nice if their animated backgrounds were more branded? And in fact, wouldn’t the music be nicer if it had a few more lyrics about fizzy drinks? Fear not: Pepsi has you covered. It […]

Lo-Fi Player is the latest Google Magenta AI-music project

Magenta is a research project within Google exploring the intersection of AI and creativity, including a range of music demos. The latest of those is called Lo-Fi Player, and it launched this month. It’s riffing off the increasingly popular trend for listening to lo-fi hip-hop as a study aid or relaxation tool. In this case, […]

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