Last summer, Laura Marling sold 6,500 tickets for her two livestreamed shows from the Union Chapel venue in London: one of the first examples of a ticketed livestream utilising that kind of performance space during the Covid-19 pandemic. Now her team is experimenting again: exploring how much replay value there is in those original concerts. On 31 […]

Music Ally is partnering with ERA and the BPI to create a special report and livestreamed event looking at superfans and how to best market to them. The report will be published to coincide with the virtual conference which takes place on 29th April from 4pm to 6.30pm (GMT). The sessions during the afternoon include: […]

Live music-streaming firm LiveXLive has published some end-of-year figures showing its growth. The company, which also owns streaming service Slacker Radio, says it ended the year with 820,000 paid subscribers, having added 140,000 in the last year, while its total average monthly active users were 1.2 million at the end of 2019. The company livestreamed 28 music […]

Taylor Swift’s new album ‘Lover’ drops on 23 August, and she has teamed up with YouTube for a live-streamed event the day before called ‘Lover’s Lounge (Live)’. It’ll see Swift performing a new track from the album, taking part in a Q&A, and plugging her collaboration with Stella McCartney on a new clothing range. At […]

YouTube says that its livestream of the first weekend of the Coachella festival last month set a new record: 82m live views, up an impressive 90% on the figure for 2018’s event. “After nine years of success in the desert, we’re doubling down on music festivals, starting with a new two-year partnership to live stream […]

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]

What I’ve got you’ve got to give it to your mummy… even if you have to break in to an ancient sarcophagus to do it. Yes, the Red Hot Chili Peppers are heading to Egypt to play a concert at the Great Pyramids of Giza later this week, and it’s just been announced that the gig will […]

Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in digital marketing. Rather than binning everything but the essentials, archivists and markets should be retaining as much as they can […]