More than five million people (plus an unknown number of viewers watching livestreams in China) watched the final matches of the League of Legends Worlds 2022. The post Lil Nas X stars at League of Legends Worlds opening ceremony appeared first on Music Ally. Source: Music ally

Sony’s new PlayStation 5 console went on sale in some countries last week, with a wider rollout this week. Right from the earliest model, PlayStation marketing has often had strong ties with music, and the PS5 is no exception. Already this month we’ve seen Travis Scott and Lil Nas X promoting the new console. Scott […]

Games platform Roblox’s music ambitions press on: it’s working with Columbia Music and Lil Nas X on a concert this weekend. Well, it’s a bit more than a concert. There’ll be a pre-show event on Friday evening involving a Q&A with the artist, as well as the debut of a new video for his upcoming […]

Billie Eilish is going to need to build a new awards cabinet soon: her latest trophy is the IFPI’s award for the biggest global single of 2019, awarded to ‘Bad Guy’. The track notched up 19.5m ‘global converted track equivalents’ last year – a metric that includes audio and video streams as well as download […]

What we need, said almost nobody in the music industry, are a few more awards ceremonies. But now we have two, from the world’s biggest subscription music-streaming services. Spotify’s first awards will take place in Mexico City next March, driven entirely by its data, but Apple Music’s first event took place overnight, chosen purely by the company’s […]

Lead: Lil Nas X might have broken on TikTok but it was his deft use of multiple remixes (and collaborations) that kept ‘Old Town Road’ in the air throughout most of 2019. He claims he has 25 remixes of follow-up track ‘Panini’ ready to go, although this might prove to be the most high-profile case […]

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success had been boosted by TrueView ads before and during other YouTube videos, all of which counted toward the opening […]

If you thought that the succession of remixes of Lil Nas X’s ‘Old Town Road’ were a *bit much* we’d advise you to look away from your screen now. “PANINI REMIX 1 OF 25 TONIGHT!” he tweeted yesterday. This was shortly before dropping said remix, which features rap star DaBaby. ‘Panini’ was originally released as a single in […]

It seems silly to raise the question of what was the biggest hit of summer 2019, given the chart dominance of ‘Old Town Road’ in various parts of the world in recent months. Yet here’s the thing: it wasn’t the most-streamed song of the summer on Spotify or on YouTube. Both services have put out their global charts […]

“What have you done for me lately?” Diego Farias, CEO of music distributor and label Amuse, is on the other end of a video call to Music Ally, singing the chorus of Janet Jackson’s classic track with a smile on his face, but thankfully no wardrobe malfunctions with his clothing. It’s not (just) for the […]

After nine weeks hovering impatiently at number two in the US singles chart, Billie Eilish’s ‘Bad Guy’ has finally toppled Lil Nas X’s ‘Old Town Road’ from the summit, securing her a first number one in her home country. Billboard reported that 39.1m US streams and 20k download sales – up 10% and 11% week-on-week respectively – […]

Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease of chart / streaming life. Justin Bieber was famously part of the ‘Despacito’ remix, and now he’s […]

There’s a slightly woe-is-me feel to Vanity Fair’s ‘If Taylor Swift Can’t Have a No. 1 Pop Hit in 2019, Can Anyone?’ headline. The correct answer being ‘Yes, Lil Nas X has been having a giant No. 1 pop hit in 2019’. But the article’s point is that Swift is just the latest big pop […]

Remember when Lil Nas X’s ‘Old Town Road’ was very much a US thing, with the controversy over whether it qualified for the country-music charts? Now it’s absolutely a global thing: last week, it dislodged K-Pop stars Blackpink from the top of YouTube’s global top-songs chart. ‘Old Town Road’ generated 73.6m views on YouTube in the […]

“Yeah, I’m gonna take my horse to the old town road. I’m gonna ride ’til I can’t no more…” If you just read the lyrics, you might well think that ‘Old Town Road’ by Lil Nas X was a country track, even if the couplet “My life is a movie, bull ridin’ and boobies” makes […]