Sandbox Issue 269: Indie-Visible: balancing Indie rock marketing on streaming and IRL

Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their aesthetic, ethos and fandom require patience and context; and while their fanbase wants their favourite artists on streaming services, they also demand special physical products […]

UMG and Lego’s partnership spawns Vidiyo music video-making app

In April 2020, Universal Music Group and Lego announced that they were working together on some new music-focused products for kids, to be released in 2021. Now the first of those products has been unveiled. It’s called Vidiyo, and it includes an augmented reality app, a new collection of Lego minifigures, and a catalogue of music from […]

Lego and Universal Music team up for kids’ products in 2021

Universal Music Group’s latest partnership is with Lego. Announced this morning, it’ll see the pair teaming up for “the development of a new suite of Lego products launching in 2021, created to encourage and inspire the next generation of musicians, creatives and fans”. Details of what those products will be have not been announced yet: […]

Sandbox Issue 250: The power of smaller playlists

Lead: The likes of New Music Friday and Today’s Top Hits might theoretically get your music in front of the most people; but if they are not listening, then what’s the point? In a business that has long run on the assumption that “big is best”, the opposite is proving true when it comes to […]

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