Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their aesthetic, ethos and fandom require patience and context; and while their fanbase wants their favourite artists on streaming services, they also demand special physical products […]

In May we reported on Marshmello teaming up with creative-software firm Adobe on a ‘Be Kind’ campaign, getting fans to create a short video based on his new single. Now the company is launching a new contest with Lady Gaga based around her latest album ‘Chromatica’. Gaga is providing her own assets for the competition: photos, illustrations, logos, icons […]

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into livestreaming – seeing it as a way to plug at least part of the hole created by mass concert cancellations. […]

We’ve broken the big positive story out as our lead today, but there are other good things to report on too. Variety has a report on how ticketed-livestreams platform StageIt is growing during the pandemic: it made $884k in the last two weeks alone, compared to $500k in the whole of 2019. That translates into revenues […]