Indian digital-media firm Hungama has launched a new loyalty program that spans its music and video-streaming services. It’s called Hungama Rewards, and involves people earning virtual ‘coins’ (no, not in a cryptocurrency way) for the actions they take on both services. Those coins can then be exchanged for various rewards, including digital subscriptions and offers, but also […]

Indian digital-music service Hungama has published a report – Sound of Fame – which outlines some of the trends on its platform in 2018. The company said that its user base grew by 48% last year, with a 22% increase in average listening-time per user. The number of streams on Hungama Music tripled in 2018, but the […]

It’s not just the likes of Spotify, Deezer and Pandora trying to take a bite out of traditional radio by moving into podcasts. Indian streaming service Hungama Music is following suit with the launch of what it’s terming ‘original audio programming’. That means radio-style shows in languages including Hindi, Telegu, Punjabi, Bengali and Marathi, but starting […]