Grimes teams up with Endel to create an ‘AI Lullaby’

Startup Endel made its name with technology generating AI music to suit people’s moods and activities. Now it has announced a partnership with a high-profile human artist: Grimes. They’ve worked together on an ‘AI Lullaby’ that will be featured in Endel’s iOS and Mac apps until 23 December. Later this year it will also be […]

Google enlists musicians as guides for virtual artworks

Lots of musicians have artistic interests well beyond music. Now Google is capitalising on that through its Google Arts & Culture initiative, enlisting some popular musicians to act as virtual tour guides for works of art. It’s part of a series called ‘Art Zoom’, which is in its second season. J Balvin, Ellie Goulding, fka […]

Sandbox Issue 250: The power of smaller playlists

Lead: The likes of New Music Friday and Today’s Top Hits might theoretically get your music in front of the most people; but if they are not listening, then what’s the point? In a business that has long run on the assumption that “big is best”, the opposite is proving true when it comes to […]

Grimes and WeTransfer want creatives to rework her new video

Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a partnership with internet firm WeTransfer, with the goal being to encourage creatives (and fans) to take the raw footage from the […]

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