Sandbox Issue 270: Always-on my mind: how do artists avoid social media burn-out?

Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms, each with unique creative, time, and emotional pressures, was a stressful enough existence before Coronavirus made the need to be always-online seem all the more urgent. […]

Glass Animals make a Minecraft splash with fan’s ‘house flip’

A number of artists and festivals have experimented with the game Minecraft in recent years. One of the still-powerful things about it is the community of YouTubers and Twitch streamers making Minecraft videos, which reach big audiences. As part of what’s already been a really inventive (and long-lasting) campaign for the band, Glass Animals have […]

Sandbox Issue 259: Six Months On, What Next?

Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many sectors of the music business, and each month we’ll put a single question to them on a pressing issue. […]

Glass Animals created a music video with fans’ head-scans

Back in May, we wrote about an inventive digital marketing campaign for the band Glass Animals, letting fans poke around a virtual computer desktop and create stuff with their assets. Now label Polydor’s ongoing campaign for their album ‘Dreamland’ has taken some new twists. Fans were asked to download an app called Trnio, which scans real-world objects and […]

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