Study explores how 90s music is being remembered (or not)
Research news of the day! “Millennials know ‘No Diggity.’ But Gen Z? Maybe half of them, at best.” This is one of the findings from an interesting study published by The Pudding on how well (or not) hit songs from the 1990s are being remembered. It’s based on more than 3m datapoints collected via a music quiz […]
Flighthouse now has 20m followers for its TikTok channel
Social brand Flighthouse has reached a new milestone with its TikTok channel: it now has more than 20 million followers. The company says that its recent growth has been fuelled by its decision to start producing its own original videos (rather than just reposting other people’s content), with the channel having added more than two million […]
Social media’s impact on the life satisfaction of teenagers is “tiny”
Every generation has its folk devil – the one thing that is apparently going to corrupt and destroy “the young people”. The hula hoop, radio, Hollywood, TV, rock ’n’ roll, Cabbage Patch Kids (maybe), acid house, computer games. On and on the list will roll. The current one (apart from Fortnite) is social media. But a […]
TikTok culture is wider (and possibly crueller) than its app
Many people in the music industry are trying to get a handle on social-video app TikTok: particularly how young people are using it, and what kind of culture is growing around their shared clips. If you’re one of those people, New York magazine’s exploration of TikTok is well worth a read – especially because it […]