As one of the biggest streaming services in India, Gaana is a useful bellwether for the market as a whole. New figures show that in its last financial year, which ended in March 2021, the company’s operating revenue grew by just 2.6% to 1.23bn rupees (around $16.7m) while its losses fell by 7% – but were […]

The largest Indian streaming platform, Gaana, has raised the equivalent of just over $50 million in debt from Tencent Cloud Europe and Time Internet, reports Indian startup news site Inc42. Tencent’s involvement accounts for nearly $41 million of the deal in a new allocation of shares, with Times Internet, the majority owner, making up the rest. Gaana […]

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation. Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple […]

Imagine Music Ally’s surprise this morning when we read in a Wall Street Journal profile of Indian music streaming service Gaana that it now attracts ‘152 million monthly users’. Surprise, because it was only mid-December 2019 when we were reporting on the company reaching 125 million monthly users, having added around 3.1 million a month since hitting the 100 […]

Gaana is the latest music-streaming service exploring the potential of interactive voice ads, following announcements earlier this year from Spotify and Pandora. The Indian service is working with the same partner as the latter: Instreamatic, which has tech for ads that people can talk back to. “With this partnership, Gaana listeners will engage with voice ads that […]

We’ve seen lots of big numbers this year for the amount of people streaming music in India, but what is that growth in listeners meaning for the underlying financials of the platforms providing those streams? One of the biggest ones, Gaana, has just published some figures that offer an insight into its business, at least. […]

Indian music-streaming service Gaana is planning to test cheaper subscription options that separate out some of the features from its current premium tier. That’s according to CEO Prashan Agarwal, in an interview with the BusinessLine website. “We need to de-couple Gaana Plus offerings. Currently, there are three key benefits that a user gets from Gaana Plus: ad-free […]

Gaana’s chief executive Prashan Agarwal isn’t content with the impressive growth so far in the number of Indian people streaming music. “The penetration of music streaming is only 10% in the Indian market with around 150 million users. The market needs to grow to 600 million in the next 2-3 years,” he told the Business Standard this […]

Will Spotify’s launch in India trigger a price war among competing music-subscription services? It’s possible: JioSaavn has just slashed the price of its annual JioSaavn Pro subscription by as much as 75%. That’s according to a report on the website NewsBytes. “Previously, the plan was available at Rs. 999/year, but now, you can get the same […]

We recently wrote about music-streaming service Gaana’s growth to 80 million active users, making it a leading service in its home country India. Yet Gaana is keen to build its brand around the world, including the US. This June, it’ll hold its second Gaana Music Festival Stateside, in Holmdel, New Jersey and Mountain View, California. RadioAndMusic reported that […]

There has been some debate over the title of India’s top music audio-streaming service, with multiple companies staking their claim. Most recently, in December 2018, Gaana said that it now had 80 million monthly active users (MAUs), which would make it the country’s top service “with a fair margin” according to CEO Prashan Agarwal. So […]