British artist Lianne La Havas has just released her latest, self-titled album, and one of the marketing elements for it wants to encourage fans to get planting… virtually. The ‘Flowerbed’ website is exactly that: a digital flowerbed where fans can plant a new flower every day. They make those flowers bloom by signing in to Spotify […]

Warner Music Central Europe has created a stream-to-unlock initiative to push ‘100Tausend’ (‘100 Thousand’), the new single from German artist Mike Singer which is released on 17 July. Users going to a page on his website pick their streaming service of choice and then they have to play ‘Paranoid’ (the first single from the new […]