Feature·fm adds conversion data from Anghami, Qobuz and more

We’ve reported on Linkfire’s various partnerships to get conversion (or ‘attribution’) data from streaming services, so that music marketers can tell not just that fans tapped or clicked on smart links, but whether they streamed, followed etc afterwards. But this isn’t an idea confined to one smart-links company. Feature·fm has just announced the addition of […]

Tools: Smart links roundup

Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways that make them unique and that help them stand above their competitors.  Here we overview the latest updates […]

Sandbox Issue 220: Vault-ing Ambitions

Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in digital marketing. Rather than binning everything but the essentials, archivists and markets should be retaining as much as they can […]

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