Sandbox Issue 272: DSP’s Emerging Talent Programmes – how do you get on one, what happens if you do, and is there a catch?

Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly sought after – so what is experienced by that lucky few? Is it really the win-win it seems? What do artists need […]

SoundCloud launches new artist accelerator with nine musicians

SoundCloud is adding a new string to its artist-partnerships bow with the launch of First on SoundCloud. it’s billed as an accelerator program for artists, starting with nine independent musicians: Charmaine, Ela Minus, Kid Quill, Lourdiz, Otis Kane, Pa Salieu, Payday, Sofia Mills and SoFaygo. ‘First on SoundCloud’ is actually an existing program for promoting […]

Apple expands its ‘Up Next’ program for emerging artists

Thus far, Apple Music’s ‘Up Next’ program has picked emerging artists from across the world for promotion on the streaming service, with a global focus. Now it’s going local too. Apple is expanding the program for individual regions, kicking off with the US, UK, Japan, France, Germany, Mexico, Russia, India, Canada, Australia, South Africa and […]

Spotify and Apple Music reveal latest emerging artist picks

The major streaming services are continuing to choose emerging artists for their respective promotion schemes. Spotify and Apple Music announced their latest picks yesterday. Spotify has gone with Norwegian artist Girl In Red as its latest ‘Radar’ artist in the US. She’ll be getting the full playlisting / Spotify Single / mini-documentary / billboard ads treatment, ahead […]

Amazon Music gets its own program for emerging artists

Amazon Music is the latest streaming service to launch a programme to push emerging artists. It is called Breakthrough and echoes the initiatives of Spotify (Radar), Apple Music (Up Next), Deezer (Next) and other rivals. The initial crop of acts is drawn from the US, UK and Germany – Arlo Parks, Jay1, Kiana Ledé, Gabby Barrett, Provinz […]

Apple Music launches Africa Rising artist discovery initiative

Apple Music really is going big on music from Africa. The service’s latest move is a bi-monthly ‘artist program and companion playlist‘ which it says will focus on emerging talent from across Africa. Every two months, a new artist will be chosen to focus on – Nigerian-born Omah Lay is the first – with plans to “use […]

The Royalty Network debuts Black Empowerment Thru Music scheme

Music publishing company The Royalty Network has launched an initiative to help emerging Black musicians, producers and songwriters build contacts and careers in the music industry. Called Black Empowerment Thru Music, the scheme will include offering free studio time at the company’s Los Angeles facility; financial support for organisations; grant matching; mentoring; webinars; donating instruments to […]

Afropop star Rema is Apple Music’s new ‘Up Next’ artist

Apple Music is placing a big strategic focus on Africa this year, and the latest emerging artist to join its ‘Up Next’ programme is the latest example. Nigerian Afropop star Rema will be getting some promotional welly from Apple’s streaming service this month, building on the success that has seen him already become the 18th […]

YouTube names 11 independent artists for 2019 Foundry class

Working directly with independent artists is on the agenda of every major music-streaming service in 2019. But of course, it’s also intrinsic to YouTube as a platform, for creators of all stripes. YouTube Music has a specific initiative for musicians called Foundry, which has been running since 2016 as a way to choose a crop […]

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