When it comes to the climate emergency, some artists are putting their money where fans’ mouths are. The post Diplo, Ellie Goulding and Kygo invest in biodegradable bottles appeared first on Music Ally. Source: Music ally

Lots of musicians have artistic interests well beyond music. Now Google is capitalising on that through its Google Arts & Culture initiative, enlisting some popular musicians to act as virtual tour guides for works of art. It’s part of a series called ‘Art Zoom’, which is in its second season. J Balvin, Ellie Goulding, fka […]

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create a form of augmented branding. We look at who is doing them well, if they are worth the investment and […]

British artist Ellie Goulding has a pair of new videos out for her new tracks ‘Brightest Blue’ and ‘New Heights’. They’re the result of a partnership between label Polydor and Vevo for the latter’s ‘Official Live Performance’ series, but what’s notable is their use of ‘XR’ technology, which blends camera footage with computer-generated content in […]

The live sessions and the livestreaming just keeps coming. TikTok has created a new Live Sessions series in the UK based around British artists. The first acts signed up to appear are Ashnikko (10th April), Mabel (14th April), Tinie Tempah (21st April), Jax Jones and Ellie Goulding (dates TBC). The aim is that each artist […]

Mince pies are in the shops, Mariah Carey is lurking in the lower reaches of the charts, and Amazon is joining the early-Christmas fun with its latest crop of brand-new festive tracks. They’re part of its Amazon Originals program, and this year the company is promising to release ‘many’ Christmas songs over the coming weeks, exclusively […]