Spotify expands Discover Weekly sponsorship to EMEA countries

In early 2019 Spotify opened up its flagship algo-personalised playlist, Discover Weekly, to brand sponsorships. However, so far the option for advertisers to sponsor the playlist has only been tested in North America and Latin America, as well as the UK. Now it’s crossing the seas to Europe, the Middle East and Africa. Nine countries, […]

Spotify’s Discover Weekly has driven 2.3bn hours of listening

Spotify’s algorithm tried to make us stream R3HAB and we said… yes, yes, yes! The streaming service is celebrating the fifth birthday of its algo-personalised ‘Discover Weekly’ playlist by revealing that Moroccan-Dutch DJ R3HAB is the ‘most discovered’ artist from the playlist in the most countries – 16 – since its launch in 2015. There’s also a big […]

Spotify opens Discover Weekly playlist up to brand sponsorship

Spotify has a new way for brands to spend money with the company: by sponsoring its Discover Weekly algo-personalised playlist on the streaming service’s free tier. “For the first time, we are unlocking Discover Weekly for brands to sponsor this personalised moment end-to-end,” is how Spotify described the move. Microsoft is one of the first […]

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