Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature offering welcome progress. The power of Twitch as a marketing, communication, and community-building tool is also still open to debate […]

Twitch continues to be a touchy subject for major rightsholders in the music industry, but Amazon’s livestreaming service is also forging partnerships with independent labels – particularly in the dance world. Defected Records, for example, which used Twitch for its online music events last year as the Covid-19 pandemic took hold. Now Defected is planning six […]

Dance label Defected Records did a great job earlier this year with its ‘Virtual Festival’ series of livestreams, raising $1.2m for the World Health Organization’s Covid-19 relief fund over 10 weeks. Now it’s coming back with a new event called ‘We Dance As One’ spread over three dates: 30 October, 27 November and a finale […]

The latest external playlist curator getting some love from Apple Music is independent dance label Defected Records, including its Glitterbox brand. It’s providing Apple Music with some exclusive DJ mixes and live sets, kicking off with a selection including sets from Ibiza in 2019 (Roger Sanchez, Gorgon City, Sam Divine) and from the recent Glitterbox Virtual […]

The Covid-elongated European football season isn’t over just yet: the next three weeks will see the Champions League and Europa League tournaments play out their remaining rounds. Now one of football body UEFA’s key sponsorship partners Heineken has teamed up with dance label Defected Records to soundtrack the rejigged tournaments. They’ll be holding an eight-hour […]