Tools. Community: Supercharging text to make connecting one-to-Community as easy as connecting one-to-one

SMS marketing platform Community first made it onto our radar in January 2019, after Ashton Kutcher had invested into the company and a flurry of high-profile artists started using the platform (like Eminem, Paul McCartney and Jennifer Lopez). Since then, artists wanting to make use of Community have had to join a waitlist and little […]

Sandbox Issue 268: YouTube Premiere Playbook

Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It also means that uploading a great music video is not enough – artists must reach the fans that care and […]

Eminem taps Community platform for messaging with fans

“Dear Stan, I meant to write you sooner, but I just been busy,” wrote Eminem on Instagram yesterday. “text me, ill hit you back” – with an accompanying phone number. And no, of course Eminem isn’t giving out his cellphone number to 30.1 million people on Instagram: it’s part of a marketing campaign involving one of […]

Messaging platform Sendmate gets acquired by Community

Facebook messaging and fan engagement service Sendmate has been acquired by text-messaging firm Community. Sendmate’s co-founder Andreas Mahringer will become head of business operations at Community, with plans to contact Sendmate’s customers in the coming weeks to explain how the transition will work. Sendmate was a spinoff from Record Bird, a music discovery startup that closed in […]

Community takes on SuperPhone with text-marketing for celebs

We’ve been writing about text-marketing startup SuperPhone since 2016, when musician Ryan Leslie raised $1.5m to build a tool for artists to communicate with fans via SMS. Now it’s got some competition from a startup called Community, discovered by Wired when actor and investor Ashton Kutcher promoted it to his fans. “I miss having a […]

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