Coachella has been one of the flagships of YouTube’s work in music livestreams, offering it a chance to test its technologies and features. The post YouTube renews its livestreaming deal with Coachella festival appeared first on Music Ally. Source: Music ally

Santigold is the latest artist to experiment with NFTs in the context of an online fanclub. The post Music NFTs roundup: Santigold, Coachella, Pianity x Sacem… appeared first on Music Ally. Source: Music ally

Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday – this link takes you to the relevant part of the YouTube video of the event – as “our new category of music lenses, […]

YouTube already goes back a long way with the Coachella Valley Music and Arts Festival: it has been streaming sets live from the annual event for a decade. Now it’s going back even further. YouTube is launching a documentary about Coachella, which will explore the festival’s 20-year history. The feature-length original will go live on 31 March […]

YouTube says that its livestream of the first weekend of the Coachella festival last month set a new record: 82m live views, up an impressive 90% on the figure for 2018’s event. “After nine years of success in the desert, we’re doubling down on music festivals, starting with a new two-year partnership to live stream […]

YouTube will be the exclusive livestreaming partner for American music-festival Coachella this year – the ninth year for the partnership. In fact, the deal is expanding, with YouTube now the exclusive playlists and livestreaming partner for both weekends of the festival – previously it only streamed the first weekend. “Additionally, YouTube Music and YouTube Premium […]