Lo-fi hip-hop brand ChilledCow rebrands as Lofi Girl

ChilledCow is one of the most well-known lo-fi hip-hop brands that have grown on YouTube and streaming services with their mixes for studying, working and/or relaxing to. But the most recognisable aspect of ChilledCow wasn’t, in fact, a cow – it was the animated girl studying in its YouTube videos while her cat lazed on a […]

MooTube: ChilledCow lo-fi hip-hop channel returns to YouTube

Earlier this year, we pointed you in the direction of an article exploring how 24-7 lo-fi hip-hop YouTube livestreams make their money. It’s still well worth a read, if you missed it at the time. Now one of those channels, ChilledCow, has been making headlines after it was temporarily suspended by YouTube – a suspension that turned out […]

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