Music-analytics firm Chartmetric has published a blog post outlining some of the findings from its ‘Pre-Playlist Analyzer’ and ‘Post-Playlist Analyzer’ tools, and it makes for interesting reading. The tools can be used to measure tracks’ progression from one programmed playlist to another on the key streaming services, in an effort to understand how the ‘ladder’ systems work, […]

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising and marketing worlds ever since. Spending money and hoping for a consumer reaction previously involved stacking up a […]