We knew that Tidal and Facebook’s Oculus were working together on plans for some virtual reality concerts. Now we know who’s playing the first one: Charli XCX, who’ll be performing within the Oculus Venues app this Friday (9 October). It’s the first of a series of six concerts organised by the companies, each of which will see […]

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into livestreaming – seeing it as a way to plug at least part of the hole created by mass concert cancellations. […]

Jayne Stynes, general manager at management body the MMF, hopes that some of the innovation around livestreams during the Covid-19 pandemic will lead to lasting change. “At my most optimistic, I would love to believe that what is happening right now will open up a huge cultural shift towards consumers valuing online content beyond its […]

Everyone and their artist auntie is livestreaming now, it seems – our RSS feed was overwhelmed by a blizzard of media articles commenting on the trend this morning too. Some of the more notable examples from the past 24 hours include: Charli XCX kicking off a series of Instagram livestreams, patching in fellow artists like Christine and […]