Behind The Campaign: Rêve

Canadian singer Rêve broke through in her home country with her third single, ‘CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign and their plans for the future. The post Behind The Campaign: Rêve appeared first on Music […]

T-Pain is launching his own tips hotline… with Tidal

Hip-hop veteran T-Pain has a new single out called ‘That’s Just Tips’, and he’s very much leaning into the theme with his latest marketing wheeze. The post T-Pain is launching his own tips hotline… with Tidal appeared first on Music Ally. Source: Music ally

Behind The Campaign :: Lucy Dacus

The post Behind The Campaign :: Lucy Dacus appeared first on Music Ally. Source: Music ally

Campaigns :: 4 May 2022 – Slipknot, Marvin Gaye, Beardyman, Get It Right (From A Genuine Site)

The post Campaigns :: 4 May 2022 – Slipknot, Marvin Gaye, Beardyman, Get It Right (From A Genuine Site) appeared first on Music Ally. Source: Music ally

Campaigns :: 22 September 2021 – Beatport, Waterparks, Vengaboys, and Coldcut

Beat the ‘Tok: Beatport runs TikTok DJ duet challenge We occasionally veer away from artist-centric campaigns here to include interesting things that companies (usually DSPs, but not always) do in terms of their own marketing. Electronic and dance music specialist download store Beatport has created what it is calling TikTok Transitions, its own challenge on […]

Behind The Campaign :: Illenium

US electronic DJ and producer Illenium released Fallen Embers, his fourth studio album, in July 2021. To build excitement ahead of the album reveal, a real-world scavenger hunt in Denver was set up to let fans hear a chunk of a new track early. Ali Schlueter (who runs digital marketing for Illenium), Billy Zarro (marketing […]

Entries now open for Sandbox’s Campaigns of the Year 2019

It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management companies, marketing agencies and artists to submit details of the campaigns they’ve been most proud of this year, on a creative and/or commercial level. Here’s […]

Lang Lang deploys digital tactics for ‘Piano Book’ album

Pianist Lang Lang likes to have fun with technology: we remember him playing ‘Flight of the Bumblebee’ on-stage using an iPad and the Magic Piano app back in 2010, for example. On Friday, he released his latest album ‘Piano Book’ through UMG subsidiary Deutsche Grammophon, and there’s some inventive digital shizzle going on around it. […]

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