And the winner is…: measuring the impact of awards on streaming

This article from is Partner Content. Win an award, sell lots of records. That used to be the equation (or certainly the presumption) in the music business. In the days and weeks after an award ceremony, record labels would put “award-winning” stickers on the front of LPs and CDs, renewing their promotional efforts and […]

TikTok to host public votes for the 2023 Brit Awards

TikTok is heavily involved again, hosting the public vote aspect of the awards for the second year. The post TikTok to host public votes for the 2023 Brit Awards appeared first on Music Ally. Source: Music ally

BPI / Brit Awards donate £54k to Covid-19 Crew Relief Fund

As Covid-19’s second wave sweeps Europe (and the first wave seemingly never ran out of steam in much of the US) we may soon have to revive our regular ‘positive industry stories’ slot, just to keep our heads up. In advance of that, here’s some positive news from the UK, where the BPI and Brit […]

The Brit Awards reveal TikTok partnership for 2020 event

The British music industry is gearing up for next week’s Brit Awards in London, and TikTok will be on board as one of the event’s key digital partners. The app will be live-streaming the  arrival of artists and celebrities on its official Brits channel, complete with a red-carpet live performance from Lewis Capaldi. The night will […]

Amazon Music is official digital partner for 2020 Brit Awards

The UK’s Brit Awards have a new partner from the world of streaming services. Amazon Music will be the ‘digital music partner’ for the event in February. That means Amazon’s music services will get to stream the performances from the awards after the event; host the official Brit Awards 2020 playlist as well as other […]

Brit Awards reveal plans for digital activations next week

Next Wednesday is the Brit Awards, the flagship annual awards show for the British music industry. It’s fair to say the organisers are leaving no stops un-pulled out when it comes to the digital activity around the event. There’ll be a live stream on YouTube of the show to viewers outside the UK, fronted by […]

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