Africa expansion for UMG/Boomplay and for Freeme Digital

From DSP launches to label expansions to [waves enormous plug] new education initiatives for the industry, there is plenty of exciting activity happening around Africa’s music ecosystem. There are two more examples to report on this morning. First, Universal Music Group has extended its licensing deal with streaming service Boomplay from seven countries in Africa to […]

African music accounts for 70% of streams on Boomplay service

Streaming service Boomplay’s MD East Africa Martha Huro was one of the speakers at the NY:LON Connect conference yesterday, in an MQA-hosted session on opportunities for regional DSPs. She offered insight into trends on the pan-African streaming service. “70% of our total streams come from African content,” she said, adding that this guides Boomplay’s strategy […]

Music Ally Report :: Q2 2020 Edition

Our main feature explores the evolution of live music, as we look towards a time when concerts are able to resume safely. What have we learned from the livestreaming boom during the Covid-19 lockdown, and what are the prospects for ‘hybrid’ online/offline concerts in the coming months? We’ve also got a feature recapping two thought-provoking […]

African streaming service Boomplay now has 75m users

As one of the main pan-African music streaming services, Boomplay has grown rapidly in the past couple of years. In July 2018 it had 17 million monthly users, but grew this to 53 million by August 2019, and then 62 million by the end of that year. The latest figure for Boomplay is 75 million users, with 86% […]

Music Ally Report 426: Trends of 2019

This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry growth; the European Copyright Directive and Music Modernization Act; Spotify’s two-sided marketplace; Apple Music’s bundled future; […]

Sony Music is latest major label to license Boomplay in Africa

African music-streaming service Boomplay now has a full set of deals with the global major labels, with Sony Music the third and final major to strike an agreement. Sony’s catalogue of both African and international artists will now be available to stream on Boomplay, alongside material from Universal Music (which signed its deal with the […]

African music-streaming service Boomplay now has 53m users

Boomplay has become one of the most prominent music-streaming services to have launched in Africa, and now it has announced a new figure for its growth. It now claims to have more than 53 million users, up from 42 million in April this year, when the company raised a $20m funding round. Boomplay also says that […]

Warner Music signs licensing deal with Boomplay in Africa

Warner Music Group has become the second major label to sign a direct licensing deal with African digital-music service Boomplay, following Universal Music’s deal in November 2018. WMG’s deal covers a catalogue of 1m songs for 10 countries: Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. Boomplay will make the music […]

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