Independent music, not Bollywood, may be India’s global crossover

Spotify CEO Daniel Ek recently told Music Ally that he believes “100% that we’re going to see a rise of Bollywood and new types of Indian music making it into the global scene in the very near future”. As an Indian journalist who’s been covering Bollywood and other types of Indian music for two over decades, I […]

Is Bollywood losing its dominance of the Indian music industry?

It’s a debatable opinion but one that warrants consideration in the Indian music industry in 2019: is Bollywood slowly but surely losing its dominance? Major Indian labels such as international heavyweights Sony and Universal and local biggie T-Series are increasingly releasing what they term “non-film music”, a loose if somewhat nebulous term used to classify […]

Film soundtracks are still 80% of music consumption in India

There are lots of exciting green shoots for an independent music scene in India, but music from films continues to be the dominant factor in what people are listening to there. That was one of the talking points at the recent Music Inc conference, as reported on by journalist Amit Gurbaxani for Firstpost. He notes that Spotify […]

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