It’s been a busy messaging morning for Music Ally. “Who even are you lol?” asked Billie Eilish, before asking us for recommendations. The post AI startup whose chatbot mimics Billie Eilish and Kanye West valued at $1bn appeared first on Music Ally. Source: Music ally

Environmental non-profit organisation Reverb has been working with lots of musicians and music companies in the US. The post UMG expands its partnership with climate organisation Reverb appeared first on Music Ally. Source: Music ally

The limited-edition version of the Echo Smart Speaker costing $229.99 appears to have already sold out of pre-orders, ahead of shipping in October. The post Amazon is selling a Billie Eilish-branded Echo smart speaker appeared first on Music Ally. Source: Music ally

Beat Saber has been one of the bigger hits in the virtual reality games industry, selling 4m copies across various headsets by February this year. The post VR music game Beat Saber gets a 10-song Billie Eilish pack appeared first on Music Ally. Source: Music ally

These are two separate stories, but they both show Tencent Music’s growing focus on livestreaming. This morning TME announced a strategic partnership and minority equity investment in startup Wave, whose tech has been used for virtual concerts by the likes of The Weeknd, John Legend and Lindsey Stirling. The deal will enable TME to air […]

We reported earlier this month on plans for Billie Eilish’s first livestream, the $30 ‘Where Do We Go? The Livestream’ concert on 24 October. Startup Maestro is the technical partner, and it’s been talking about a new partnership with ecommerce firm Shopify that will see merch sold during the event. Open to all artists using the platform, it […]

Billie Eilish’s latest single ‘My Future’ has been streamed nearly 42m times on Spotify at the time of writing. That figure may be boosted by the latest marketing partnership between the artist and streaming service: a website called ‘A Letter to Your Future Self’. It encourages fans to “write a letter and send it to […]

Billie Eilish is going to need to build a new awards cabinet soon: her latest trophy is the IFPI’s award for the biggest global single of 2019, awarded to ‘Bad Guy’. The track notched up 19.5m ‘global converted track equivalents’ last year – a metric that includes audio and video streams as well as download […]

We suspect Billie Eilish will be picking up a Grammy or two (or more) this weekend. Ahead of that event, she’s reached a new milestone on YouTube: 25 million subscribers to her official channel. Eilish is one of fewer than 20 artists to reach that total, according to YouTube. This growth in her following is paying […]

2019 has been a good year for creative music-marketing campaigns, as you’ll know if you read our end-of-year Sandbox report earlier this month. If you haven’t, you can find it here: it’s our pick of the best campaigns of the year. Anyone looking for more inspiration for their music marketing in 2020 would do well […]

What we need, said almost nobody in the music industry, are a few more awards ceremonies. But now we have two, from the world’s biggest subscription music-streaming services. Spotify’s first awards will take place in Mexico City next March, driven entirely by its data, but Apple Music’s first event took place overnight, chosen purely by the company’s […]

Billie Eilish is the latest artist playing a concert that will be streamed in virtual reality. The gig will take place on 3 September in Madrid, and then later that evening will be broadcast in Facebook’s ‘Oculus Venues’ app for its Oculus Go and Oculus Quest headsets. The concert is the result of a partnership with startup […]

After nine weeks hovering impatiently at number two in the US singles chart, Billie Eilish’s ‘Bad Guy’ has finally toppled Lil Nas X’s ‘Old Town Road’ from the summit, securing her a first number one in her home country. Billboard reported that 39.1m US streams and 20k download sales – up 10% and 11% week-on-week respectively – […]

Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease of chart / streaming life. Justin Bieber was famously part of the ‘Despacito’ remix, and now he’s […]

Danny Rukasin and Brandon Goodman co-manage Billie Eilish and they have been talking to MBW about the stealth development underpinning her career and how her debut album – When We All Fall Asleep, Where Do We Go? – is having to work in the streaming and playlisting era. “While playlists drive single consumption, albums can be […]

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas and a lot of new paths for marketing this year and beyond. Campaigns: TikTok goes all […]

By all accounts, Billie Eilish’s set at the Coachella festival was a big hit – levitating bed and all. And Instagram has gotten in on Billie Fever by launching a camera filter based on her. Tubefilter reported that it “gives users’ skin a plastic glean and also fully blacks out their eyes, while a strobe-light flashes in […]

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about why – if they put the work in – this can be more blessing than curse. Campaigns: Billie Eilish […]

Who knew? Billie Eilish is quite popular with music-streamers, as well as with the streaming services. Billboard reports that her album ‘When We All Fall Asleep, Where Do We Go?’ is on course for more than 170m on-demand audio streams in the US alone in its first week. Although just as impressive is its predicted total of […]

Original content is a big strategic focus for the major streaming services in 2019, as is ‘claiming’ as many rapidly-emerging artists as possible, in terms of creating said original-content for and with them. Billie Eilish, whose debut album ‘When We All Fall Asleep, Where Do We Go?’ is out today, looks set to become one […]

There’s a really interesting stat in the latest profile of Apple Music’s work with artists: more than 800,000 of its users have already pre-added Billie Eilish’s new album, which comes out next week. Pre-adds being Apple Music’s version of ‘pre-saves’ on other streaming services – and which unlike those rivals, is built in to its […]

The latest video on artist Billie Eilish’s YouTube channel sees her rifling through her notebook: “an audio visual journey into the thoughts of Billie Eilish, exploring the inspiration behind songs” from her new album, according to its blurb. This is actually the first of a new format on YouTube under the banner of ‘mini series’ – three-to-five […]